Facebook's App Indexing Might Also Help Google Inc

The social media giant is currently working on app-indexing, which is expected to help the search engine giant in a lot of ways. Facebook Inc is reportedly working towards adopting the app-indexing idea that tech rival Google Inc is famous for carrying out to make its search engine platform a more reliable one for the users. Only recently it was seen that the social media giant has decided to turn on the indexing tool to make its search results appear in a much better way on the search engine which is used by the a large number of its users. This step has been taken by the company to make the experience of searching improved on Android smart phones. The app-indexing tool helps the software company to direct users to particular apps, and the same will now be done for the Facebook app, which will be getting it more users than before. Previously, Google directed the users to the web page of the social media giant but since Facebook business is looking for Android users to start using the social media app more than before, this step will help bring more traffic to it. Analysts in the market are looking at this idea in a different light and believe that the giant could be carrying out this to slowly come in line with the search engine dominance that Alphabet holds in the industry. Recently, Facebook management also rolled out a massive indexing task to cover a huge 2 trillion social media posts made on its platform, and it was done to strike up better numbers where the monthly active users are concerned. Analysts believe that by using the indexing tool, the social media giant might be making things great for Google as well as for itself. The search engine company might also be in a much better position now that the media company is indexing apps too, and analysts have informed the industry that this will be helping the tech giant to get more app publishers towards its business. This situation for the tech giant Google has been deemed as a very positive one by the analysts, as this simply shows that the giant has managed to succeed in making app producers to start using the indexing tool, which it has reportedly been trying to do since 2014. The reason most of the companies were not taking up the option was basically because the process of app indexing has been recognized as one which is not comprehensive enough to be taken up without a backup plan, as it also takes more time to create an app than it does to develop one without indexing.

Facebook Faces Trouble In Europe Yet Again

The social media giant has again gotten in trouble, as the European law has disallowed all tech companies to use information of European users anywhere outside the region. Facebook Inc is one social media company which has repeatedly been experiencing a difficult time in the European region, mostly due to the privacy settings that are generally observed by the company but always turn out to be rather offensive for the giant. The most recent news suggests that the European authorities have shown massive disregard for all kinds privacy laws that are followed by Americans and have informed the company of its own set of principles that will followed in the region. Previously, a Safe Harbor was launched by the American government which allowed all the companies of the country to not only operate in Europe but also take user information from the country to theirs, which caused many complaints to rise from the state. However, a new program has been installed in the region which has not only dismissed the transfer of European information to the American region, but it has also dismissed all kinds of rules that they feel are taking away information of the users to the other country. All such activities are allowed to be stopped by the authorities at any time that proves to a threat to the people of the country. As for the social media company, analysts believe things are going to be a little more difficult now, since the rules have been tightened for companies like Facebook itself. Facebook business has also been deemed as a ‘data hungry’ company for which things have been made a little too difficult by the European authorities. Since the social media giant seems to be gaining most of its revenue through the ad generation business, which is mainly supported by the whole idea of selling personal user information in order to target the right audience with the right ads, according to their likes and dislikes. The social networking giant first got in trouble when an Austrian student turned against it and filed a complaint about how he did not agree with the kind of usage that was being carried out by all kinds of tech companies that belonged to the American country. He also said that it was clear that all such companies working in the region were surely not using the user information of the Europeans in the right manner and had a huge chance of being offensive to user sentiments, something that the media company does not really gives heed to. The same Austrian student has also demanded from the media firm to pay back all the users which it might have offended in the past.

Facebook Inc (FB) 3QFY15 Earnings Preview

The social media giant is expected to report a non GAAP EPS of $0.52.

Facebook Inc. turned out to have an earnings report that surprised the analysts in the market, as the social media giant beat all kinds of expectations by a massive difference. However, the media company has been facing some serious lows on the index lately, which is believed to be due to the general loss that is striking all the strong stocks. The upcoming earnings report of the giant is to be announced in the couple of weeks and analysts think that if the earnings turn out to be towards the positive side, it is possible that the investors in the firm also end up getting bullish about the activities being carried out in the present situation. The social media giant is all set to make its earnings call on November 4, and analysts think that the giant will be reporting some major growth rates that have taken place during the fiscal quarter. Investors have come around to be a little over the bullish side while looking at Facebook stock but the negativity that has been observed lately has been making them confused about where the media company is actually headed. Analysts in the stock market have given out an estimated EPS (non-GAAP) of $0.52 to be expected out of Facebook’s earnings whereas the total revenue for the quarter is to come around at $4.36 billion. The expectations have also risen by around 36% where the revenue is concerned and for the EPS, the rise in predicted value is seen to be at 21%. The increase in the expected revenue and EPS is massively supported by the high investments made by the giant in order to make the marketing of the social media site much better than before. Currently the social media platform enjoys monthly active users up to 1.51 billion and the rise for the upcoming quarter is expected to come around 1.52 billion which, according to analysts, is a slower growth is compared to the growth in the previous year’s same quarter. As for the daily active users, the numbers are expected to revolve around a number of 865 million for the third quarter of the year.

Is Facebook Stock Capable Of Being Stable On A Long Term Basis?

The social media company has shown great strengths on the index so far and analysts believe this trend will continue for some more time for the giant.

Facebook Inc has carried out a great business from the world of social media and is without argument the largest media giant currently working in the industry. The media firm has been generating high amounts of revenue for quite some time now, and analysts in the industry are constantly looking for weaknesses and strengths that the company can further ride on to maintain its high position in the market. The growth that the social networking giant has been showing for the past couple of years has turned out to be not only commendable, but also very impressive. However, investors in the firm have been raising concerns regarding the long term potential the media company could be showing in the future and where and how it could fall on the stocks. Analysts, on the other hand, have come out to be highly bullish about the Facebook stock and believe that there is hardly any reason for the investors to worry about the growth the media company has been enjoying for some time as it is expected to go on for some more time now. As for the stocks, the networking company has shown growth at such a fast pace that it has left no space for rivals to stand beside the firm where the revenue generation is concerned. As compared to the last year’s revenue, the current year of the financial calendar saw the social media platform to be making a growth of around 38 percent revenue increase which is not only a surprising factor, but it also shows that under Mark Zuckerberg’s guidance the company is sure to reach some more places in future. The stock of the company has had the most positive impact by the increasing number of active users and currently, the total number has come around to a colossal 1.49 billion. According to the concerns which are seen to be getting raised by the investors, the fact that at some point in time the networking giant might stop getting more active users is somewhat troubling the investing party. However, it should also be taken into consideration that the tech giant has decided to step into the ad business on the social media which is to raise double the revenue than it is already receiving. The social media networking industry is working on ad spend worth a massive $25 billion on the current basis, but news suggests that this is going to change into double the amount coming around at $41 billion in the next two years alone.

Facebook Inc (FB) Shows Massive Growth In Africa

The social media giant has showed great strengths in the African market in the past few months which is being taken quite positively by the analysts in the industry.

Recent news about social media giant Facebook Inc shows that the firm has been performing quite well in countries like India and Africa, which shows that all the strategies and techniques that are being tried out by the giant in order to make its mart in the emerging markets are working out just fine. A recent report that was released on Thursday showed that only in Africa, the firm has been seeing a massive growth in the user base with the users going up to numbers like 15 million in a very limited period of time. These statistics were taken out as of the data available for June 30 in the Nigerian state, whereas a similar report was published by the Reuters which showed that in the state of Kenya, the monthly active users had actually come around to be 4.5 million, a number which should make the rivals of the media giant worry. The firm has reportedly been focusing on making new apps and software for the usage of mobile and especially for smart phone owners and even though all these changes are initially focused on the market in the United States, analysts believe that this is also working efficiently for the users in Africa as majority of them used the social media network on their mobile phones. The Facebook Lite version of the app is another project of the giant that has made the analysts believe that the main reason so much success is being enjoyed by the firm in Africa and India is that they can now have access to the social media site through Lite which lets them see and communicate with their friends through messages while using internet space in the lowest forms. As per a research made by the analysts at Tech Crunch, it was also noted that the first time Facebook business launched the Lite app was in June of the current year and was right away launched in the emerging markets of Africa and India, in order to test the app in areas where it was deemed as the most useful. The fact that the African and Indian smart phone market is growing on a massive level has turned out to be much of a good news for the social media giant which means that the more the demand for smart phone grows, the more the firm can take advantage from it by making its app open to more users than before, with the user base growing at an alarming rate.

Is Facebook Hitting YouTube Hard With Streaming of Free TV Channels?

The social media giant seems to be quite serious about making a mark in the video streaming world as it releases app which will show free channels on streaming to users.

Facebook has recently announced that it will be launching its own TV services app which is sure to give a tough time to Google’s YouTube business, something that the search engine giant has something to worry now. The social media giant has made sure that around 400 channels are provided to the users of the social network which they can view through streaming.

The app that has been launched by the media company will be working in such a way that all the different videos from all over the internet will be collected and will be then guided into different channels. These channels will then be provided to the users which are active on the media firm’s website. Even though there are some important shows on the premium level like Game of Thrones and other games like that which the users will not be able to watch, there will be other video content available on the site which will prove as a good source of entertainment for them.

Furthermore, it should be taken into consideration how the firm has acquired Rabbit TV, which is a company that offers videos through a streaming system with particular subscription charges. The Rabbit TV Plus is also offers a premium service to the users in only a price of $10 for one year. Through this subscription, the users can then have access to a big number of radio channels, found all over the networking base.

Analysts are of the opinion that Facebook business has taken steps to go ahead and buy the services available by Rabbit TV but through this idea, the social networking giant will not be receiving much profit, making it look like a dead end to earn more revenue. However, the fact that this will let the media firm to engage its users in more activities on the media site than usual has been taken quite seriously by the company and it looks like users will be spending more time on the social media platform than before, only because of the excessively available free videos.

Videos have always been the ultimate aim that Facebook has wanted to reach on the social media site and the recent venture just shows how important the whole video streaming factor is for the company. The first time it released the whole video watching idea was through its acquisition Instagram on which users were first allowed to upload fifteen seconds videos on their timeline, showing things that they were doing in their daily lives.

Is Facebook Going To Win The Video War With Snapchat?

The social media giant is currently working towards making its video streaming business a better one in order to fight with rivals like Snapchat.

Facebook Inc has been working its way up since the beginning of the social media craze that took over the world more than a decade ago. The firm has managed to score better than the other giants in the industry and continues to grow till date.

The media company has always managed to beat rival Twitter Inc in terms of attracting a lot more users towards its network and has outdone itself on a lot of other levels, making sure every company knows that it has now attained the level from where it can rule the social media industry. There is hardly anything that the media firm has not achieved when it comes to beating its rivals and the recent acquisitions of Whatsapp and Instagram made by the media firm shows how it has the control to take over any small company that threatens to become influential on the general audience or tries to dominate them, which is something that Zuckerberg’s firm wishes to continue doing.

Through Instagram, Facebook has managed to continue the legacy of uploading pictures on the social media and is working hard towards growing the platform as well, by monetizing it with advertisements. When the social media platform announced that it will be taking over two new startups, namely Instagram and Whatsapp, the analysts in the industry thought that the firm will be using both the new platforms to raise more revenue but so the media company surprised them by delaying the process of monetization which led them to believe that these two projects could end up becoming huge losses for the firm. However, recent reports from the firm suggest that now it is being considered to allow the display of ads on the apps which might start pouring in some revenue into the company’s account.

Facebook business also tried to take over Snapchat at some point in time but the acquisition did not materialize. Even though the social media giant has a very successfully high rate of users coming in every day, Snapchat has managed to give the firm some tough competition too. The networking giant seems to be struggling in the video streaming business and its efforts to beat its rival seem not to be working so far.

Snapchat reported that it receives around a four billion videos on its platform almost every day which has pretty much startled the media company, as not so surprisingly, the media giant has released a similar number of videos which are uploaded on the site every other day. Snapchat has a smaller user base than Facebook but analysts believe the struggle the media company is facing has become a little too prominent to look over.

Facebook Seems to Be Serious About Safeguarding Video Owners' Content and IPs

The social media giant has announced that it will be taking all the right steps to eradicate all sorts of threats that video creators are often faced with and will make sure that their IPs are safe.

Facebook Inc only recently faced criticism and many accusations regarding the fact that the people posting their self-made videos on the social media site turned out to be not so safe, despite many promises from the media giant. Many video makers on the site showed how the video content that they put up for the users to see often ends up getting copied or hacked, which was increasing day by day and needed to be taken into consideration by the media firm. According to a news report by the Wall Street, it was confirmed that now the media giant is focusing solely on removing this threat on the site which seems to be creating such uproar from the video makers.

As per the news, Facebook management has decided to put marks or flags on the original videos posted by the people to make sure they are safe and there originality is not questioned once the content goes viral. Furthermore, the media company will also be making sure that the IPs each video has on the website is made secure so that the original work remains safe. Analysts are of the opinion that the social media networking giant is bringing about all of these changes only to come up to Google’s level and make sure that their system is as good, if not better, than YouTube which is run and owned by the search engine company.

However, despite the fact that Facebook seems to be aiming for the top and fighting on the level YouTube is currently being operated, analysts believe things are still not looking that good for the media giant. Since YouTube is working on Content ID that seems to be working quite fairly for the video streaming giant, analysts believe that the same level cannot be obtained by the social media network given the kind of tactics and technology they are using.

The social networking giant is reportedly working with two new specialists who are supposed to track the original source of the video which will make it easier for the giant to know who the content belongs to. Through this technique, the firm will be able to allow the video content owners to know whether their original work is being exhibited on some other profile or not. This search will be made to be done throughout the networking site, from pages and profiles to groups and fan sites.

The media company has taken the necessary steps in order to let the users know that it is serious about making their videos link directly back to them in case someone else is using them with their own names.

Facebook Updates Photo Filters On Website

The media company has released some new features for the users which can be used to make pictures look better on the networking site.

Facebook has made another update on the social media website for the users to bring interesting changes to the pictures the users post on their profiles for their friends to see. The new option that has been added to the site provides the users with the chance to put in more emotions to the text and content they post, by attaching it with some new and exciting stickers, that too on the pictures placed anywhere they want.

The users can not only add different stickers and emoticons to their pictures, they can also write texts on them. The update has specially been made to the desktop site as the users using the media site on their smart phones and app already had access to all these features. For users who have been using Snapchat on a regular basis, this particular news is sure to turn out to be an exciting one as now they can apply the same options and text to their pictures on the social networking site like the way they could do so on the popular chatting app.

Quite like Snapchat, Facebook business has also analyzed the likes of users who are fond of sharing their pictures with friends and typing out different texts on them as well as applying filters on the pictures that make them look much better and creatively attractive. As per the news reports, the social media giant has updated the site with an option to use new filters on the pictures people post. These filters are around five in number and have been named according to the season where the winter one will give the picture a blue-ish look and the summer one will make the picture brighter. Similarly, the rest of the filters bring a different look to the pictures. However, it depends on the user if he wishes to use the filters on his pictures or just stick to the original one.

Another significant change that has been brought about to the picture uploading feature is that now the users can also crop out their pictures right before making the upload. This was only allowed to be done on the profile pictures but the media company has now offered the same features to all the pictures that a user posts on the social media site. Along with that, the pictures can also be rotated and can be encrypted with different sized fonts as per the likes of the user. The firm has made sure that the user does not feel the need to go to some other photo editing app if he wishes to make edits and can do the same on the networking firm’s site.

H-1B Visas Need Reforms Which Might Put Facebook In Trouble

The social media giant is believed to be giving more jobs to foreign individuals which is making the local people more and more jobless and unemployed.

Facebook Inc is yet again going through trouble on a higher level and this time it is coming from Donald Trump, who is one of the people running for the presidential campaign to take place in 2016. The whole campaign has been shook up by Trump who believes that the skilled labors in the country are not being offered enough jobs as they should and are left unemployed because those jobs are instead given to individuals coming in from other countries.

This remark has been directed towards Mark Zuckerberg, who is the CEO of the social networking company, who is known to be hiring too many employees from other countries which is believed to be becoming a barrier for the people living in the country as they are then left jobless. The attack made on Facebook’s hiring policy is not silent as it has been mentioned in one of the press conferences that Trump has so far made. According to him, the immigration policy that is being followed by the media company and others of its kind in the industry needs to be reformed as soon as possible.

Furthermore, it is to be believed by him that specifically, a change needs to be brought about in the H-1B visa forms that are seen helping giants like the media company to hire foreign employees in a cheaper rate than hiring the American nationals in a normal rate, which is why they are left with no good jobs to take and the international employees are given more leverage and preference. This is something that needs to change in order to put a halt to the problems being faced by the people living in the country regarding unemployment.

It is not a surprising factor that for employees coming in from other countries, this is nothing but a great opportunity for them and their families as they not only get a job in the country but it also allows them to bring in their families and settle in the country as well. These employees then apply for residency in the country which is a usual trend followed by every other foreign talent employed by the American companies.

He also believes that once reforms are made in the visa department and less employment is given to the foreigners, the jobless majorities and minorities in the country will then be able to get more jobs in the local companies without facing too much trouble or getting too dominated by individuals coming in from other countries. Trump also believes that the social networking giant might be taking away jobs of many local individuals if it keeps on giving more jobs to foreigners.

Facebook Cancels Internship Of Harvard Student

The media company has recently fired an internship student for making a plug-in that helped the user to obtain the location of all the users he talks to on the Facebook Messenger app.

Facebook Inc recently offered internship to a Harvard student named Aran Khanna who ended up creating a new plug-in on the Google Chrome extension which would help the user to know where all of his friends were presently.

This plug-in was a proof that the security system that was observed by the social media network was not good enough and the loophole in it gave space to the student to make something like that, which so easily entered other people’s personal information without their consent. As per a news article by ABC news, it was stated that the media company has decided to terminate Mr. Khanna from continuing with his internship due to what was done by him. The analysts believe that this has made it even clearer to the general public that the flaws in the security system were much more than realized by anybody in the industry.

Aran Khanna was recently offered an internship from Facebook business but things turned out differently when the firm realized he has made a plug-in named ‘Marauder’s Map’ which helped him to track the location of all of his friends, which was something that showed how flawed the whole privacy system was on the media site.

Back in the month of May when Mr. Khanna created the plug-in, it went extremely viral and was downloaded by a massive 85,000 times which showed that the popularity it received match no other plug-in. Originally, Facebook has allowed only two users using the Messenger app to know the location of one another but through this plug in, the user could know the location of anyone he started a conversation with on the messenger app. This was violating the privacy laws of the firm which was why the media company asked Mr. Khanna to take the plug in down and to discontinue with it as soon as possible.

Mr. Khanna obliged and took it off and restricted all kinds of usage on it, but only after a mere three days, it was seen Facebook management asked him to discontinue with his internship as the act that was carried out by him has violated many rules and regulations, something that they could not allow to happen.

Analysts believe that Mr. Khanna shows that he is capable of carrying out the extraordinary on the largest media site in the world and that instead of firing him, they could use him and hire him instead. Also, analysts believe that this student should also be rewarded for his mind that made him achieve something so big on the most protected media site ever.

Facebook Experiences Another Security Loophole Identified By A Software Engineer

The social media giant has been informed by a software engineer of a weak source in the security domain which easily led him to have access to the personal information of users.

Facebook has recently been accused of having a weak source on its network which led a software engineer to easily hack into the system and extract personal information of the users quite easily, which has raised quite a lot of questions of analysts and investors yet again. This is not the first time that such a situation is being faced by the social media network as this is something that it has also experienced in the past.

The firm has time and again been under the pressure to fix its security loopholes as it carries massive data of users that needs to be kept confidential. However, despite all the scandals, the firm has managed to yet again find itself in a troubling position since a mere software engineer has found his way easily inside the data base of the company that should have otherwise been kept hidden from everyone.

The issue in the security domain that was identified by Reza Moaiandin, the software engineer, is a very important defect that is now coming down on Facebook. According to a report by The Guardian, it was stated that the engineer managed to point out the problem in the domain of the media company alone without anybody’s help, which either shows that he was very smart to do or the firm was just careless about the security of its users.

The hack that was carried out by Reza made a whole lot of personal information of users accessible for him, which includes pictures, personal details and also the locations that the individuals were tagged in. The thing that has shocked the analysts is that fact the social media network is one of the biggest sites in the internet world which gives it very less space to actually get away with such a flaw.

The software engineer has actually carried out the hack through the mobile phone numbers that the people give to the social media giant. All the profiles and data that were made accessible through the hack were of those people only who had made their phone numbers available on the media site for their friends to find them easily.

Cyber security experts have emerged to be of the opinion that loopholes such as those provide a wide chance to hackers to easily extract important information of users and use it in an entirely wrong manner and also sell it to earn black money. This time, however, Moaiandin has decided to make the flaw public so that the media firm will work out the security issue in the best possible way which will make it difficult for the hackers to have access to any information on the media platform illegally.

Societe Generale Analysts Show A Bearish Attitude Towards Facebook Inc

The analysts believe that despite the increasing growth of the media company, there are a lot of things that have made them downgrade the firm's stock for near term future.

Facebook stock is one of those kinds which repeatedly receive positive comments from analysts. However, recently a research was carried out by a particular firm which ended up showing results in which it did not really prefer the social networking site and declared it as a stock that it did not exactly give preference to. One thing, on the other hand, should be taken into consideration that the same equity firm has shown downgraded Netflix a few weeks back while the company has received many positive upticks from all the other financial firms.

Even though Facebook business has shown massive signs of growing more and more in the future, the analysts at Societe Generale seem to be least bothered. The analysts of the firm have granted a rating of ‘sell’ to the media company despite the growth it has been observing lately. The equity firm is of the opinion that very soon the networking giant will be slowing down on the stock index and will start showing bearish signs which is why such a rating has been granted to it. This ‘sell’ rating is being observed by the analysts since the month of January and they have also shown their concerns over how the investors do not seem to agree to their choice of ratings for the social media company’s stock.

Societe Generale has also stated reasons why they believe the stock of the social media platform needs to be downgraded. One of those reasons is that the all the other equity firms are feeding on the fact that Facebook’s ad revenue seems to be rather positive on the index given the 73 percent of total cash revenues being earned through mobile advertisement. However, Generale analysts believe that this figure is too early to determine whether the mobile ad system any successful for the firm or not and have declared it to be rather ‘premature’.

The analysts have also informed in their research report that Facebook’s active user consumer time has shown a decline from the past two years which is another reason why they believe the popularity of the firm is going to decrease even more in the coming future. Even though the users of the social media are increasing day by day, the analysts of the firm are of the opinion that by the number of social networking apps that are being introduced every now and then, the media company’s popularity is sure to experience a dip. Furthermore, the fact that the social giant bought Whatsapp for such a huge price is being seen by the analysts in quite a negative manner.

Facebook Creates A Neural System For Forming Pictures

The social media giant has come up with interesting machines which works on artificial intelligence and is based on neural networking.

Facebook has come up with something new on the surface which is being received with mixed reviews by the audience. The social media networking site side by side with Google Inc have been working on creating a completely new system which is based on neural networking which is going to be artificial in nature. The machine that is being worked upon by both the tech giants in the industry has been working in interesting ways which have grabbed the attention of the analysts.

With the help of the machine, the media company can now make it recognize and know the objects that are near it. Also, with all the relevant information stored on the networking machine, it will now be seen that it makes up its own images and pictures on an automated level. The machine that is worked upon by Facebook business is presently designed in such a manner that it is remembering and storing information in which it records faces, car, and buildings, extracting all the information from images that are in a digital format. In return, the machine is now able to make images of its own from all the relevant information it extracts from the pictures it sees.

This machine has been deemed interesting by the analysts for another reason which has been recorded as the whole idea of adopting and learning things that it carries out are done precisely in the same manner that human minds do the same act. Humans record things in their minds supported by logic and reasoning. In the same way, this neural networking machine is raising interested eyebrows all over the industry by carrying out tasks that were believed to be possible only by a human mind.

At first, the networking machine made by social media platform company is seen to make an image and later it looks for similar objects in its system which is can match with the image in order to make it look more real and less bogus. A few days back, both the companies were seen to carry out a test on the images that are created by these machines to know how accurately it is drawing what it is taking it. In the research, it was seen that around 40 percent of the total sample people were unable to realize which picture was actual and which was created by the machine.

Facebook has long been working on artificial intelligence and this machine shows that it has taken one huge step forward in the industry where it can now stand tall along with Google Inc to have designed such a new technology product.

Facebook Gives Another Try To Bring Diversity In Employees

The social media giant has decided to follow the Rooney Rule in order to employ workers from minorities.

Facebook has been experiencing some issues regarding not hiring employees with equality for quite some time now, something that the social media network has been looking forward to change. The staff of the firm that needs diversity is being given special attention by the company this time around. Reports that have recently been circulating the industry are talking about how the ‘Rooney Rule’ is being applied by the media giant.

The Rooney Rule was a plan carried out by the National Football League in 2003, which was launched for a similar purpose. The company was recently seen to report its plan to diversify its network of employees and not give preference to any particular race or color. A spokesperson of the social media website was seen to confirm the news in a press release.

The Rooney Rule, back in 2003, was launched in order to involve people from even in the minorities to take part in recreational activities as well. The Rule helped the minorities in a lot of ways, as they were even offered high positions of not only coaches but also designations of general manager and above. Under this rule, the number of black people receiving jobs in the football world also increased by a mile.

A similar approach is being adopted by Facebook business in order to shun down the previously increasing criticism regarding the company’s racist behavior towards minorities. To show that the firm is not racist, this step is going to be followed by the media company soon. Taking into consideration the previous few months, it will be seen that the social media network has been attempting to apply this rule in some of the departments being run in the company’s management presently.

Apart from minorities, the fact that tech giants like the media firm and more of its kind do not hire women on an equal basis has groped quite a lot of negative attention from the general public which is why this problem is also being looked after now. Many giants in the industry are now looking for ways to offer more jobs to women and minorities both at the same time, in order to give a positive reply to all the criticism.

Facebook currently has an employee base of around 10,000 people and the networking firm was seen to declare that to increase the women in its work force needs a lot of time and work. Also, the Rooney Rule is being appreciated by analysts all over the industry and it is being expected that this would soon be followed by other companies as well.

Can Facebook Grow More?

The social networking site has grown massively, but investors are now wondering if there's space for more growth or not.

Facebook Inc has achieved a little bit of what it has always planned to obtain and that is: millions and millions of more active users. According to recent news, it was seen that currently the social networking site has recorded around 1.4 billion users to be active on its media platform. Since 2004 when the media company was initiated, CEO Mark Zuckerberg is looking for reasons to growth. In 2008, after four years only, the firm had received an active user base of 100 million users which was taken well by the networking company. Keeping in mind the current situation of the firm where the monthly active users are seen to be more than the massive population of China, the investors and shareholders are now wondering whether there is more space for more users or not.

In the last quarter that was reported by Facebook networking company, it was noted down that MAU showed a slower speed of growth increasing by around 13 percent only while on the other hand, the quarter before that recorded a growth of around 15 percent in the users. To answer the question of investors and shareholders whether the firm will grow further or not, some analysts have given their verdict that they believe the social media platform to have a lot more space to expand more. This is being said, however, due to the plans of the media company that analysts believe are going to work in quite a positive way for it.

Recently it was seen that Facebook app was launched again in a version that was smaller in size but quite useful for users who use internet connections that are slower than others. This release of a compact app is for users who are seen using internet on 2G networks rather than 3G and 4G and it has been released not only in Africa and Europe but also in Asia and Latin America. The size of the app is just about 1 MB which makes it all the more easier for users to download it.

In the light weighted app, options of sharing photos have been provided along with the push notification system. However, some of the features have been eradicated from the app given its small size, which include watching videos and tracking locations of the users.

Other than that, the free internet feature that has been provided to developing countries by the social media network through internet.org is another venture that is making analysts quite positive about the future of the company, as through this new platform, the users are growing at a massive speed.

Facebook Receives Massive Revenue by Ads From Around The Globe

The social media company has recently reported that it is receiving around 51 percent ad revenue from the Asian countries alone.

Facebook Inc has been on the way to becoming the social networking company that earns the most revenue as compared to the other social media firms in the industry. The firm has been constantly looking for ways to improve and by making big and small acquisitions as well, it has managed to reach the top position in the media industry all over the globe.

The CEO of the networking company, Mark Zuckerberg, believes in taking the social media giants forward at a speed that no other firm can match. In a recent report, it was seen that the firm has been successfully managing to receive around 51% of the total revenue generated by ads from countries all around the world, excluding the United States.

This Facebook news has come as quite a surprise for the media company as well as the industry analysts. According to the executives of the social media platform, it has been said that the highest revenue generation that is being received by the giants is from the continent of Asia, where the growth has reached up to around 57%. The social company has never before given a full detailed report on how much it is earning from which part of the world, but this time it is different.

As per a news article published by Reuters, it was seen that the Global Marketing Head at Facebook reported that the firm is looking for more than a million new users from countries other than America and Canada.

The last financial quarter that was experienced by the company showed that a huge chunk of the total revenue that was recorded in the session was by the ads that came around 46 percent. Keeping in mind the $3.5 billion revenue that came out to be the total sales for the quarter, the ads that were of $3.3 billion ended up making quite a huge change to the figure.

Currently, the fact that 51 percent is being earned by Facebook from the Asian countries means that the revenue from those countries has come around to 1.7 billion. If compared to its rival company Google, the search engine company earns more than 57 percent from the international markets which is more than what the media firm is earning from the moment.

According to a news article published by Everson, it was seen that from the total ad revenue received by the company, the Facebook smartphone app makes up around 70 percent of it and it still getting the attention of more and more advertisers over the period of time.

Facebook Expected To Go Higher On Stock Index

Analysts are of the opinon that the social media giant is soon going to surprise everybody by going up on the stock index, following the different business activities being carried out by the firm.

Facebook Inc has reportedly shown signs of improvement on the stock index which has brought the analysts who are making coverage on the social media giant’s stock a little bullish than before. The fact that the social networking company has been constantly experiencing a rise in the user base on its social networking site is an indication to the analysts that the future plans of the company are quite strong which is why the previously negative comments that were being received by the media platform have now changed to positive ones. With an impressive portfolio of all the products that the firm is providing, the company is all set to win the hearts of the equity analysts. As compared to the previous year, it should be taken into consideration that the firm’s stock value has gone up on the scale by around 3 percent.

A recent report was launched by comScore, in which it was shown that in April Facebook Services that were used by the smartphone users, totaled up to around 24 percent of all the users in the United States. On the other hand, the most important acquisition that was made by the social media giant was of social photo sharing app called Instagram, which has resulted in generating a huge amount of revenue for the firm and still shows massive signs of growth for the future. Instagram has managed to reach around 300 million users that have helped it go upwards in the social media competition, gaining more users than Twitter as well.

Facebook has made plans to increase its revenue in the smartest way possible and to diversify its actions and functions. Only recently, it was seen that the networking firm collaborated with International Business Machines Corp which was for the purpose of giving an improved platform for the clients who wish to exhibit their ads on the social site. Mark Zuckerberg was also seen discussing on a number of forums about Internet.org, which is a new venture of the firm launched in countries like India and Pakistan.

The CEO of the media company was seen declaring that through this useful app, his company will be providing a chance to the customers who were previously deprived of the luxury of using the internet. This has gained quite a lot of popularity in the said countries which has turned out to be quite a massive success for the tech giant, despite the whole debate of ‘net neutrality’ that surfaced in the South Asian countries after the launch of the new venture of the company in the region.

Facebook Ad To Play A Significant Role In The Upcoming Elections of 2016

The social media giant has a strong user base that can be used in a positive way by political figures to carry out their campaign successfully.

In the upcoming elections that are going to take place in 2016, Facebook and Twitter are in the line to help with the promotions in the best possible way. Even though analysts have been constantly talking about how both the social media giants can end up helping the presidential campaign but till now, there has been no deal signed yet between the firms and any political figure or party.

Recently, a research took place through a public poll at the Pew Research Institute which showed that both the media companies have a massive potential to reach out to the audience at a very large scale. Analysts believe that this is going to help the political figures and parties to spend quite a lot of their money on both of these companies and the ad that are shown on them in order to increase their fan base.

Keeping in mind the presidential campaign that helped Barack Obama to win the last elections in 2012 was mostly run on the social networking platform, Facebook, the analysts believe that this is an indication that should be taken in the positive manner by the analysts. From the results of the recent poll that was carried out, it was seen that most of the people on the social media on the social media are young and have quite a significant effect on them over whatever that goes on the social media platform.

Quite a massive number of voters were seen to receive all the information on the elections through the social media company’s website which shows that in the coming time, this is going to prove as a more useful platform than it was three years ago. Even though Twitter has not been deemed as huge as Mark Zuckerberg’s company, it has sure made quite an impact too which has made analysts believe that it has the potential to change the minds of users as well.

The poll that was conducted by the Pew Institute showed that most of the people prefer getting their daily news from the social media websites and have relatively lessened watching TV. The results that emerged after the poll showed that around 61 percent people relied on Facebook to get the daily news whereas their TV and cable consumption was quite low, as only 37 percent people turned out to be receiving their daily news from the cable.

Even though Twitter still has a long way to go to be as huge as Facebook, analysts believe that it is still capable of carrying out the news in a much faster way and can prove to be quite a dominant news carrier in the future.

Facebook Launches Animated GIFs Option In Users' News Feed

The new GIF styled News Feed that is soon going to be updated by the social networking site is sure to interest the users.

According to the most recent news about the social networking site, Facebook was seen to plan the launch of new interesting GIFs in the News Feed on the social media site which will provide a whole new platform for the users to enjoy as now their interaction with their friends will be becoming all the more exciting. As per a spokesperson of the media company, it was announced that with the help of the updated GIFs, the users will be able to be more expressive with their views and moods on the networking platform now and this in return will make the experience quite a lot of fun for them.

In a recent press release, Facebook was seen to announce that from now onwards it will be adopting the GIF style on the feed that appears on the homepage of the users. These animations will in return be improving the way the user’s home looks like, as it will also be upgrading the look to a more graphic dominated page than before. On the other hand, it has also been released that the firm will be incorporating this new feature gradually which is why all the users will not be able to view such changes on their news feed. The media company is still working to fully establish this on its network base, therefore, all the users will not be able to view the changes all at once.

The fact that Facebook has agreed to adopt the GIF style for its social networking site has turned out to be a surprise for the analysts and it is has been taken as an important step taken by the company. This is being said because previously, the media firm had refused to adopt the graphic style news feed for its users, dismissing the suggestion saying that it will be making the media website too chaotic.

Keeping in mind the past of Facebook, it can easily be seen that the firm has always paid more attention to its video streaming option more than it ever gave to GIFs. Two years back, the networking company was seen to release auto-playing videos along its web content and the support it launched for those videos did not make the management of the social networking firm accept the interference of GIFs to improve the features.

For users who wish to try this feature on their Facebook homepages, all they have to do is put a link from any graphically oriented website into their status bar and post it. This would help the graphic content to appear on their personal profiles without a glitch.