Facebook Receives Massive Revenue by Ads From Around The Globe

The social media company has recently reported that it is receiving around 51 percent ad revenue from the Asian countries alone.

Facebook Inc has been on the way to becoming the social networking company that earns the most revenue as compared to the other social media firms in the industry. The firm has been constantly looking for ways to improve and by making big and small acquisitions as well, it has managed to reach the top position in the media industry all over the globe.

The CEO of the networking company, Mark Zuckerberg, believes in taking the social media giants forward at a speed that no other firm can match. In a recent report, it was seen that the firm has been successfully managing to receive around 51% of the total revenue generated by ads from countries all around the world, excluding the United States.

This Facebook news has come as quite a surprise for the media company as well as the industry analysts. According to the executives of the social media platform, it has been said that the highest revenue generation that is being received by the giants is from the continent of Asia, where the growth has reached up to around 57%. The social company has never before given a full detailed report on how much it is earning from which part of the world, but this time it is different.

As per a news article published by Reuters, it was seen that the Global Marketing Head at Facebook reported that the firm is looking for more than a million new users from countries other than America and Canada.

The last financial quarter that was experienced by the company showed that a huge chunk of the total revenue that was recorded in the session was by the ads that came around 46 percent. Keeping in mind the $3.5 billion revenue that came out to be the total sales for the quarter, the ads that were of $3.3 billion ended up making quite a huge change to the figure.

Currently, the fact that 51 percent is being earned by Facebook from the Asian countries means that the revenue from those countries has come around to 1.7 billion. If compared to its rival company Google, the search engine company earns more than 57 percent from the international markets which is more than what the media firm is earning from the moment.

According to a news article published by Everson, it was seen that from the total ad revenue received by the company, the Facebook smartphone app makes up around 70 percent of it and it still getting the attention of more and more advertisers over the period of time.

Analysts At Raymond James Believe Instagram Can Help Facebook Grow Further

The social media company is expected to raise massive amounts of revenue from Instagram's ad platform in the coming months, according to analysts.

Facebook Inc has been under close inspection of analysts for quite some time since the social media company is always carrying out activities to bring about positive changes in the firm. Recently, analysts at Raymond James carried out a research on the stock and business activities of the media firm and resulted in suggesting an ‘outperform’ rating to the firm. The social media giant has also managed to score a price tag of $90 by the equity firm analysts. The social networking platform has recently announced that it will be using Instagram as an enhanced advertising platform, something that it was not doing before.

A few days ago, Facebook expressed its interest in expanding its advertising business to Instagram as well and discussed the possibilities of making the platform an easier one for the companies who wish to advertise on the app. Raymond James analysts are of the opinion that through the newly found advertising platform, Facebook sales can shoot up to no end and it would be advisable for the firm to carry on with its plans to make things work in this regard. If all goes according to plan, then it has been speculated that the social media giant will be able to raise huge amounts of revenue from the platform in the coming months, as it did in 2013.

Instagram is Facebook’s recent acquisition which was first met with criticism from analysts but later on, keeping in mind the increasing active users on the app, the analysts changed their opinions and started seeing it as another way through which the firm can boost revenue generation. The social networking giant has also emerged to have great plans where it wishes to cash out fame that the photo sharing app has been receiving over the period of time. It is also to be believed that the increasing fame of the app is going to attract all the more advertisers towards it.

From the announcement that was made by Facebook regarding the expansion of Instagram where it discussed the process of making it a platform for advertisers, analysts have become quite bullish about the perspective of the media company widening its position in the advertisement industry, which is why the ratings have been notably increased on the price targets.

Raymond James has shown its expectation from Instagram to grow to over a $500 million by the end of the current year. Furthermore, the revenue is still expected to increase in 2016 to $1.1 billion and in 2017, it is expected to reach a mind-boggling $2 billion on a yearly basis.

Facebook Launches Animated GIFs Option In Users' News Feed

The new GIF styled News Feed that is soon going to be updated by the social networking site is sure to interest the users.

According to the most recent news about the social networking site, Facebook was seen to plan the launch of new interesting GIFs in the News Feed on the social media site which will provide a whole new platform for the users to enjoy as now their interaction with their friends will be becoming all the more exciting. As per a spokesperson of the media company, it was announced that with the help of the updated GIFs, the users will be able to be more expressive with their views and moods on the networking platform now and this in return will make the experience quite a lot of fun for them.

In a recent press release, Facebook was seen to announce that from now onwards it will be adopting the GIF style on the feed that appears on the homepage of the users. These animations will in return be improving the way the user’s home looks like, as it will also be upgrading the look to a more graphic dominated page than before. On the other hand, it has also been released that the firm will be incorporating this new feature gradually which is why all the users will not be able to view such changes on their news feed. The media company is still working to fully establish this on its network base, therefore, all the users will not be able to view the changes all at once.

The fact that Facebook has agreed to adopt the GIF style for its social networking site has turned out to be a surprise for the analysts and it is has been taken as an important step taken by the company. This is being said because previously, the media firm had refused to adopt the graphic style news feed for its users, dismissing the suggestion saying that it will be making the media website too chaotic.

Keeping in mind the past of Facebook, it can easily be seen that the firm has always paid more attention to its video streaming option more than it ever gave to GIFs. Two years back, the networking company was seen to release auto-playing videos along its web content and the support it launched for those videos did not make the management of the social networking firm accept the interference of GIFs to improve the features.

For users who wish to try this feature on their Facebook homepages, all they have to do is put a link from any graphically oriented website into their status bar and post it. This would help the graphic content to appear on their personal profiles without a glitch.