MCN regularly sees its videos uploaded without permission to the social network: "I'm shocked that a rights holder with deep pockets has not sued", says Strompolos.
The boss of the multi-screen channel network 'Fullscreen' has called on Facebook (NASDAQ:FB) to regulate its native video app, which has the features to potentially “eclipse” past YouTube, by ensuring that the videos uploaded are done so with the permission of the creators.
Chief executive, George Strompolos, has alleged in his Twitter message that the world’s largest social networking website has been ripping apart some of the network’s popular videos and uploading them on Facebook without mentioning the credits.
Fullscreen is an MCN that has built up a big amount of audience on YouTube, boasting a network of over 70,000 channels, in turn accumulating over 635 million subscribers.
He sounds optimistic that he could straighten up Facebook (he has all due respect for Facebook) for this, pointing out that YouTube was also sued by Viacom for over a billion dollars in conducting a similar illegal activity that has made it hard to monitor, let alone figure out how to monetize the amount of traffic that is streaming through.
He also points to the fact that it takes a lot of time and energy to investigate and hunt down the videos that have a 50MM+ view counts and is stolen by individuals on Facebook, as well as some other media outlets.
Before he takes Facebook to the court, Mr. Strompolos has called on the social media giant to develop a system similar to YouTube Content ID feature, which alerts rights holder whenever their content has been uploaded by YouTube users, so that they can either take it down, leave it intact or try to make a money out of it with the help of social media advertising around it. In other words, to give the users control over the videos, they upload and to release them only with their consent.
Mr. Strompolos further said that the idea made sense but demists that it will require monetization to ensure that the content is not removed all the time and the fact that YT spent time and money in developing this system, which is the reason why the site was not sued to oblivion.
Strompolos’s view is not off the mark to say the least: Facebook has reported more than 4 billion views of the videos that are uploaded directly on its sites and the company has expressed its interest for popular YouTube users and their MCNs to experiment with direct upload.
Facebook’s stock price ended the day at $81.78, a drop of 0.32%.
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