Facebook And Google Join Hands In Mobile App Search

Google and Facebook collaborate for Mobile app search.

Nothing is better when your core rival becomes your biggest ally. Alphabet Inc. is trying its best to bolster its search engine business particularly in the world of mobile apps. However, now things are different since Facebook Inc. has joined hands with the giant to push it to newer heights.

Facebook is the largest operator of social media across the globe. Recently the company allowed the search engine giant to index and crawl its mobile application as reported by a spokeswoman belonging to Google.

As per the agreement, the results that will be obtained via Google searches on the cellular devices will have the ability to showcase exclusive content from the application of Facebook encompassing the public profile data. These searches will show as “deep links” that will navigate the user to the part of the app which is relevant reported the spokeswoman.

This is a mirroring of how Google will index the information obtained from the Facebook profiles that are public over the Internet. Moreover, the company will also get access to the business platform of FB like Events, Groups and Pages.

Google has been restricted to display the shared content that is via private or logged in session. This clearly means that the tech giant can only get its hands on the public content and is catually restricted from going close to the secure content. In case the users want those searches then they will have to use Facebook’s search platform to achieve that data.

At this point of time, it is actually a major breakthrough since the cooperation by Google is a sign that the company is making ways to cope up with a massive challenge which is searching the insides of an app. Google, is the uncrowned king in the world of search engine on the web but it still faces immense difficulty when it comes to categorizing the data inside the app. It is important to get hands on this data as mobile users spend a great chunk on this platform.

Google now needs to motivate the app developers to peep inside their apps.

According to the Co-founder of Button- a mobile app discover startup, “In mobile their position as the online starting point is at risk.” He further added, “If people lose faith that they will find things they need by searching on Google, that’s bad for the company. Anything Google can do to maintain that position is good.”

So the alliance between the two tech giants is actually fruitful.