Facebook Inc Followers Feeling Satisfied With Instagram

The social network giant is ranked at 5th position among all its competitors, however the survey indicates that all the digital media sites are showing an improvement on the year-over-year basis.

One of the largest social media website around the world, Facebook, has attracted 1.5 billion active users. On the other hand, when it comes to fulfilling the requirement of 1.5 billion followers with respect to their liking and disliking, it needs more time to get the desired stance. Recently, Facebook Inc. (NASDAQ:FB) received the downgraded rank at fifth position among all its competitors. According to the survey and analysis, Pinterest acquired the top position for the second year consecutively, which is a great example of brilliance and hard work by the soaring organization. During the year, American Customer Satisfaction Index depends on a survey of around 5,400 social media users as well as search engine information and news websites. The inspection indicates that gratification and interest towards social media has shown an incline for the second straight year by 4.2% directed towards an ASCI score of 74 out of 100. It is observed that the user satisfaction for all the social engine websites, such as Facebook, Google Plus, LinkedIn, Twitter, and Instagram, are showing an improvement regarding the user gratification, which is scaled by the Index. ACSI Chairman, Claes Fornell, indicated that the increase was directed to better smartphone apps. He said that for the time being, the consumers actually use their cellphones everywhere, which is the main reason behind the smartphone compatibility that is increasingly significant to customer satisfaction. The digital media has triumphed in order to improve the mobile experience, individually via mobile apps that can be elevated by operating system to establish superior compatibility with various display sizes. In addition to bringing the incline in social media follower satisfaction, Facebook has improved the quality of content. Currently a number of websites are using it as the important circulating channel for media franchises. David Van Amburg, the director of ACSI, states that the social marketing platform is an important path for new companies, and number of followers is increasing day by day. Users are joining Facebook and social media to receive the news updates. He further affirmed, “So perhaps it’s no surprise that social media now scores as highly as news and opinion sites in terms of providing fresh content and up-to-the-minute information.” It is expected that the social marketing organization will face tough competition in the news-publishing sector but as it has great experience to compete, it would not be a big deal for the company to make its position strong among all the competitors.