Twitter, Inc. and Alphabet, Inc. To Get Head On Competition By Facebook Search Soon

The social media giant is coming to make it big again and take on its competitors with its Search Engine; having over 1.5 billion search every single day.

Facebook, Inc. is soon to have its own Search option; this Search option is directly to take on Twitter, Inc. and Google Search. Earlier last year during the earnings call of 2014, Mark Zuckerberg happened to mentioned what products the company will be working on for the coming year, along with mentioning Instagram Messenger, WhatsApp – the youngest chief executive officer happened to mentioned Search. On further questioning about this “Search”, Zuckerberg dodged the question at the time Most recent, this Chief Executive officer has started talking about this Search engine all over again. Earlier he told his investors about the Search mentioning that about 1.5 billion searches are being done on Facebook’s platform almost every day by the social media network’s users. Since the beginning of the year, the Search engine on Facebook has been revamped without the users even noticing it. Basically, once we search a name or organization every post that it has been used it starts to appear in the search, mostly the posts that the users might have missed on their news feed. This new feature is a direct hit on Twitter, Inc.’s and Google’s search engine and could be a treat to both the social media. This search is quite similar to desktop version of Twitter’s Moments but rather more personal than it. But it is safe to say that it is directly competing with Twitter’s search now and since, evidently, there is more user engagement on Facebook than there is on Twitter, it has become a formidable treat for the micro-blogging website. Furthermore, Facebook, Inc. might be taking Google market share as well. Since Google claims that most of the searches done by users are done on smartphones and since more time of a specific user is spent on Facebook while on its smartphone, it is likely that more percentage of people will start to prefer Facebook Search over Google. Although, on a personal note, it’s a long short for the social media website to take Google’s market as it has been embedded in almost every users brain to conduct searches on Google or whatever it is that they are looking for will be found on Google and nowhere else. But despite, only if users are able to feel that they can get the entire information that they are looking for on Search then only they might consider it over Google. After the launch of Facebook’s Articles, there is a chance that it might be able to take on Google’s market if it delivers a more pleasurable mobile experience than Google can. Additionally, the social media website has commented that at this point it does not plan on monetizing search but as per estimates by analysts if the social media company plans on doing so, from advertising the company will be able to make at least $5 billion, which is an opportunity it should not miss. This estimation has been done on the information that Mark stated that over 1.5 billion search on Facebook every-day. On the other hand, if not monetizing Search, the Social media giant is making good money from its valuable vertical search “Shopping”.