Sunday 29 November 2015

Facebook's App Indexing Might Also Help Google Inc

The social media giant is currently working on app-indexing, which is expected to help the search engine giant in a lot of ways. Facebook Inc is reportedly working towards adopting the app-indexing idea that tech rival Google Inc is famous for carrying out to make its search engine platform a more reliable one for the users. Only recently it was seen that the social media giant has decided to turn on the indexing tool to make its search results appear in a much better way on the search engine which is used by the a large number of its users. This step has been taken by the company to make the experience of searching improved on Android smart phones. The app-indexing tool helps the software company to direct users to particular apps, and the same will now be done for the Facebook app, which will be getting it more users than before. Previously, Google directed the users to the web page of the social media giant but since Facebook business is looking for Android users to start using the social media app more than before, this step will help bring more traffic to it. Analysts in the market are looking at this idea in a different light and believe that the giant could be carrying out this to slowly come in line with the search engine dominance that Alphabet holds in the industry. Recently, Facebook management also rolled out a massive indexing task to cover a huge 2 trillion social media posts made on its platform, and it was done to strike up better numbers where the monthly active users are concerned. Analysts believe that by using the indexing tool, the social media giant might be making things great for Google as well as for itself. The search engine company might also be in a much better position now that the media company is indexing apps too, and analysts have informed the industry that this will be helping the tech giant to get more app publishers towards its business. This situation for the tech giant Google has been deemed as a very positive one by the analysts, as this simply shows that the giant has managed to succeed in making app producers to start using the indexing tool, which it has reportedly been trying to do since 2014. The reason most of the companies were not taking up the option was basically because the process of app indexing has been recognized as one which is not comprehensive enough to be taken up without a backup plan, as it also takes more time to create an app than it does to develop one without indexing.

No comments:

Post a Comment