Facebook is trying its best to make advertisements and E-commerce effective on Instagram.
According to Apple Insider it has been reported that Instagram owned by Facebook Inc. has been trying its best to promote itself as a E-Commerce platform. The company is deicing ways through which they can engage the users to do more online shopping through the platform and also wishes to lure more advertisers. The company is performing various experiments where they are collaborating with companies like Apple Inc. to enrich features that bolster their advertisement domain. A range of new advertisements have amalgamated various features that allow Instagram users to swipe through the wide array of product offerings and advertisement to empower online shopping with 3 dimensional touch and also making payments via services like Apple Pay. According to a source that chose to remain anonymous, the experiment made the by company is simply a test that will allow them promote the platform for E-commerce. So by playing around with these new set of advertisements, it is assumed that the trend for making transactions through mobile device can also bolster since Instagram is keen about diverting its focus and grow big in terms of online shopping on its app since the Shop Now button has been added to the platform. Apple earlier launched the iPhone 6S in September 2015, that came up with distinct way to navigate using Force touch abilities. So now take into consideration that Instagram has decided to link this feature with its photo sharing platform, it clearly indicates that the company wishes to target the Apple iPhone 6s users. Moreover, they have also interlinked the Apple Pay services which will allow Apple suers to make payments directly on Instagram with ease. This also indicates that they want to make shopping easier and are focusing on Apple users. There is also a possibility that other company’s might join the list of POS services on the platform soon. Facebook users on Instagram might have to wait a bit since the company is still experimenting with the app but according to the speculations, the app might just link menus by restaurants to come on the News Feed of users. So gradually the company is devising ways to streamline monetary rewards from the platform. FB si the industry giant in terms of advertising and now they are trying new ways to come up with something unique that can actually give a tough time to services like Etsy. Facebook stock closed at $106.49 on Monday November 9.
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