Facebook's App Indexing Might Also Help Google Inc

The social media giant is currently working on app-indexing, which is expected to help the search engine giant in a lot of ways. Facebook Inc is reportedly working towards adopting the app-indexing idea that tech rival Google Inc is famous for carrying out to make its search engine platform a more reliable one for the users. Only recently it was seen that the social media giant has decided to turn on the indexing tool to make its search results appear in a much better way on the search engine which is used by the a large number of its users. This step has been taken by the company to make the experience of searching improved on Android smart phones. The app-indexing tool helps the software company to direct users to particular apps, and the same will now be done for the Facebook app, which will be getting it more users than before. Previously, Google directed the users to the web page of the social media giant but since Facebook business is looking for Android users to start using the social media app more than before, this step will help bring more traffic to it. Analysts in the market are looking at this idea in a different light and believe that the giant could be carrying out this to slowly come in line with the search engine dominance that Alphabet holds in the industry. Recently, Facebook management also rolled out a massive indexing task to cover a huge 2 trillion social media posts made on its platform, and it was done to strike up better numbers where the monthly active users are concerned. Analysts believe that by using the indexing tool, the social media giant might be making things great for Google as well as for itself. The search engine company might also be in a much better position now that the media company is indexing apps too, and analysts have informed the industry that this will be helping the tech giant to get more app publishers towards its business. This situation for the tech giant Google has been deemed as a very positive one by the analysts, as this simply shows that the giant has managed to succeed in making app producers to start using the indexing tool, which it has reportedly been trying to do since 2014. The reason most of the companies were not taking up the option was basically because the process of app indexing has been recognized as one which is not comprehensive enough to be taken up without a backup plan, as it also takes more time to create an app than it does to develop one without indexing.

Facebook And Google Join Hands In Mobile App Search

Google and Facebook collaborate for Mobile app search.

Nothing is better when your core rival becomes your biggest ally. Alphabet Inc. is trying its best to bolster its search engine business particularly in the world of mobile apps. However, now things are different since Facebook Inc. has joined hands with the giant to push it to newer heights.

Facebook is the largest operator of social media across the globe. Recently the company allowed the search engine giant to index and crawl its mobile application as reported by a spokeswoman belonging to Google.

As per the agreement, the results that will be obtained via Google searches on the cellular devices will have the ability to showcase exclusive content from the application of Facebook encompassing the public profile data. These searches will show as “deep links” that will navigate the user to the part of the app which is relevant reported the spokeswoman.

This is a mirroring of how Google will index the information obtained from the Facebook profiles that are public over the Internet. Moreover, the company will also get access to the business platform of FB like Events, Groups and Pages.

Google has been restricted to display the shared content that is via private or logged in session. This clearly means that the tech giant can only get its hands on the public content and is catually restricted from going close to the secure content. In case the users want those searches then they will have to use Facebook’s search platform to achieve that data.

At this point of time, it is actually a major breakthrough since the cooperation by Google is a sign that the company is making ways to cope up with a massive challenge which is searching the insides of an app. Google, is the uncrowned king in the world of search engine on the web but it still faces immense difficulty when it comes to categorizing the data inside the app. It is important to get hands on this data as mobile users spend a great chunk on this platform.

Google now needs to motivate the app developers to peep inside their apps.

According to the Co-founder of Button- a mobile app discover startup, “In mobile their position as the online starting point is at risk.” He further added, “If people lose faith that they will find things they need by searching on Google, that’s bad for the company. Anything Google can do to maintain that position is good.”

So the alliance between the two tech giants is actually fruitful.

Facebook All Set To Make A Blockbuster Entry In The AI Sector

Facebook will soon introduce M to compete against Microsoft, Google, and Apple.

Facebook Inc. has finally entered the Artificial Intelligence (AI) market where it wants to compete against the big shots Microsoft, Google, and Apple that are currently not only leading but dominating the sector. Facebook is surely not the first unusual company which has entered this market. The uncrowned king of the Smartphone industry, Apple, came up with Siri at the launch of iPhone 4S back in 2011. Siri is smart enough to not only perform functions of reading, listening, and finding information from the internet but can also type out narrated messages and emails.

Furthermore, through Siri a user can make calls, search for contacts, and get answers to various questions. But, it is not a perfect AI product. Apple’s Siri lacks a lot of efficiency in finding relevant results as well as its listening is not good enough. Hence, searching and interpretation are the two weak points at the moment which the company is trying to improve. Whatsoever, Apple does have a competitive edge over its rivals, whether new entries or existing, because of the time span in the AI sector.

Apple currently rivals with Microsoft, Google, and now Facebook. All these companies have now ample time to analyze the strengths and weaknesses of Siri in order to incorporate the better things in their own offerings. A year later after Siri launch, Google came up with Google Now which is ‘an around the clock assistance that could help users have greater control over their device and information, compatible with both iOS and Android.’ Microsoft also introduced Cortana in 2014.

But Facebook will not be copying the ideas of already existing AI technologies which other companies offer. The social media giant’s AI technology is known as ‘M’ which is different in terms of functionality if compared to Siri or Cortana. According to a source, “it is designed to perform multiple tasks such as looking up items, purchasing and even delivering them to a specific person. M will also be able to make restaurant reservations and even travel arrangements for users, unlike its rivals.”

It is believed that the smartphone company would do better than its rivals in the market because of various reasons. One of the reasons is that the social media giant has a massive user base, nearly 2 billion or so. Hence, the high number of users will help the company to do wonders in the AI market.

Facebook Instagram Might Compete With Etsy

Facebook is trying its best to make advertisements and E-commerce effective on Instagram.

According to Apple Insider it has been reported that Instagram owned by Facebook Inc. has been trying its best to promote itself as a E-Commerce platform. The company is deicing ways through which they can engage the users to do more online shopping through the platform and also wishes to lure more advertisers. The company is performing various experiments where they are collaborating with companies like Apple Inc. to enrich features that bolster their advertisement domain. A range of new advertisements have amalgamated various features that allow Instagram users to swipe through the wide array of product offerings and advertisement to empower online shopping with 3 dimensional touch and also making payments via services like Apple Pay. According to a source that chose to remain anonymous, the experiment made the by company is simply a test that will allow them promote the platform for E-commerce. So by playing around with these new set of advertisements, it is assumed that the trend for making transactions through mobile device can also bolster since Instagram is keen about diverting its focus and grow big in terms of online shopping on its app since the Shop Now button has been added to the platform. Apple earlier launched the iPhone 6S in September 2015, that came up with distinct way to navigate using Force touch abilities. So now take into consideration that Instagram has decided to link this feature with its photo sharing platform, it clearly indicates that the company wishes to target the Apple iPhone 6s users. Moreover, they have also interlinked the Apple Pay services which will allow Apple suers to make payments directly on Instagram with ease. This also indicates that they want to make shopping easier and are focusing on Apple users. There is also a possibility that other company’s might join the list of POS services on the platform soon. Facebook users on Instagram might have to wait a bit since the company is still experimenting with the app but according to the speculations, the app might just link menus by restaurants to come on the News Feed of users. So gradually the company is devising ways to streamline monetary rewards from the platform. FB si the industry giant in terms of advertising and now they are trying new ways to come up with something unique that can actually give a tough time to services like Etsy. Facebook stock closed at $106.49 on Monday November 9.

Twitter, Inc. and Alphabet, Inc. To Get Head On Competition By Facebook Search Soon

The social media giant is coming to make it big again and take on its competitors with its Search Engine; having over 1.5 billion search every single day.

Facebook, Inc. is soon to have its own Search option; this Search option is directly to take on Twitter, Inc. and Google Search. Earlier last year during the earnings call of 2014, Mark Zuckerberg happened to mentioned what products the company will be working on for the coming year, along with mentioning Instagram Messenger, WhatsApp – the youngest chief executive officer happened to mentioned Search. On further questioning about this “Search”, Zuckerberg dodged the question at the time Most recent, this Chief Executive officer has started talking about this Search engine all over again. Earlier he told his investors about the Search mentioning that about 1.5 billion searches are being done on Facebook’s platform almost every day by the social media network’s users. Since the beginning of the year, the Search engine on Facebook has been revamped without the users even noticing it. Basically, once we search a name or organization every post that it has been used it starts to appear in the search, mostly the posts that the users might have missed on their news feed. This new feature is a direct hit on Twitter, Inc.’s and Google’s search engine and could be a treat to both the social media. This search is quite similar to desktop version of Twitter’s Moments but rather more personal than it. But it is safe to say that it is directly competing with Twitter’s search now and since, evidently, there is more user engagement on Facebook than there is on Twitter, it has become a formidable treat for the micro-blogging website. Furthermore, Facebook, Inc. might be taking Google market share as well. Since Google claims that most of the searches done by users are done on smartphones and since more time of a specific user is spent on Facebook while on its smartphone, it is likely that more percentage of people will start to prefer Facebook Search over Google. Although, on a personal note, it’s a long short for the social media website to take Google’s market as it has been embedded in almost every users brain to conduct searches on Google or whatever it is that they are looking for will be found on Google and nowhere else. But despite, only if users are able to feel that they can get the entire information that they are looking for on Search then only they might consider it over Google. After the launch of Facebook’s Articles, there is a chance that it might be able to take on Google’s market if it delivers a more pleasurable mobile experience than Google can. Additionally, the social media website has commented that at this point it does not plan on monetizing search but as per estimates by analysts if the social media company plans on doing so, from advertising the company will be able to make at least $5 billion, which is an opportunity it should not miss. This estimation has been done on the information that Mark stated that over 1.5 billion search on Facebook every-day. On the other hand, if not monetizing Search, the Social media giant is making good money from its valuable vertical search “Shopping”.

Facebook Improves Real Name Policy

Facebook will improve its real name policy by December.

Facebook Inc. recently announced that the work in progress is all set to make the improvise the “real name” policy sothat the users can have access to a smooth road for all the users that have been unjustly removed and abandoned from the service because of the company’s policy. In the start of December, the company will test the modified service. The modifications in policies were announced by the company on Friday in a letter that was published by a Facebook executive. This letter was in response to The Electronic Frontier Foundation, Human Rights Watch and American Civil Liberties union’s open letter. Alex Schultz, the vice president of product growth at the social media giant claimed that the users have lodged several complains since they have to deal with various difficulties when they are asked to prove their identities through their real name since the process for stating is very inconvenient. Particularly the Lesbian Bisexual Gay Transgender (LGBT) community criticized the policy since victims of domestic abuse along with other professionals that encompasses advocates are not comfortable to use their real name for security reasons. So now FB understands that this policy is not suitable for all users thus they are ready to tweak this policy in a way that aids the masses. They will changes so that the Facebook users do not have to face any hindrances. A letter has been acquired by BuzzFeed in which Mr. Alex Schultz stated, “We know the current process does not work for everyone. We are working on several improvements, with two goals in mind: First, we want to reduce the number of people who are asked to verify their name on Facebook, when they are already using the name people know them by. Second, we want to make it easier for people to confirm their name if necessary.” According to the letter, the modifications have been designed in a manner so that the users get more space so that they get context regarding their preferred choice of name. Moreover, they also cleared that the tech behemoth does not require the legal birth names but those names that through which they are generally referred by. Apart from this, the tech giant is expected to make it relatively difficult for users to report abuses and violations since they will be asked to provide more information for reporting. Users will have to justify why they want the action.