The analysts believe that despite the increasing growth of the media company, there are a lot of things that have made them downgrade the firm's stock for near term future.
Facebook stock is one of those kinds which repeatedly receive positive comments from analysts. However, recently a research was carried out by a particular firm which ended up showing results in which it did not really prefer the social networking site and declared it as a stock that it did not exactly give preference to. One thing, on the other hand, should be taken into consideration that the same equity firm has shown downgraded Netflix a few weeks back while the company has received many positive upticks from all the other financial firms.Even though Facebook business has shown massive signs of growing more and more in the future, the analysts at Societe Generale seem to be least bothered. The analysts of the firm have granted a rating of ‘sell’ to the media company despite the growth it has been observing lately. The equity firm is of the opinion that very soon the networking giant will be slowing down on the stock index and will start showing bearish signs which is why such a rating has been granted to it. This ‘sell’ rating is being observed by the analysts since the month of January and they have also shown their concerns over how the investors do not seem to agree to their choice of ratings for the social media company’s stock.Societe Generale has also stated reasons why they believe the stock of the social media platform needs to be downgraded. One of those reasons is that the all the other equity firms are feeding on the fact that Facebook’s ad revenue seems to be rather positive on the index given the 73 percent of total cash revenues being earned through mobile advertisement. However, Generale analysts believe that this figure is too early to determine whether the mobile ad system any successful for the firm or not and have declared it to be rather ‘premature’.The analysts have also informed in their research report that Facebook’s active user consumer time has shown a decline from the past two years which is another reason why they believe the popularity of the firm is going to decrease even more in the coming future. Even though the users of the social media are increasing day by day, the analysts of the firm are of the opinion that by the number of social networking apps that are being introduced every now and then, the media company’s popularity is sure to experience a dip. Furthermore, the fact that the social giant bought Whatsapp for such a huge price is being seen by the analysts in quite a negative manner.
Facebook is imposing great threat on the market leader YouTube in the online video sector.
Facebook Inc. is the biggest social media forum in the industry. The company is miles ahead of its market competitor Twitter and is doing a tremendous business. A few months ago, the founder of the social media platform, Mark Zuckerberg, announced that his project will have more videos in the future instead of images or text on the timelines. Hence it can now be seen that the company is dedicated to make it happen. Gradually, Facebook is becoming an imminent threat to YouTube than it ever was.
There is no doubt in the fact that YouTube still remains the uncrowned king of online video market but the company owned by Google is facing some serious competition now from a very unlikely competitor, Facebook.
Facebook is a platform where most of the videos shared are in the form of embedded videos. These videos are taken from either YouTube or any other online video platform such as Dailymotion or Vimeo and nowadays mostly Facebook videos are uploaded through its own video uploader. Furthermore, 70 percent of the videos that are now being posted on the social media network are directly uploaded video. This figure was only 25 percent in February 2014.
All of this shows that the company is rapidly becoming a video-centric platform and YouTube must and should be keeping a close eye on it as it may strike on it sooner or later. According to BGR “Mark Zuckerberg delivered a surprising statistic when he said that Facebook product users watch 4 billion videos every single day. When coupled with the fact that most new videos aren’t coming by way of YouTube, it increasingly becoming apparent that Facebook poses a strategic threat to YouTube’s well-deserved video dominance.” This came out a few months ago where it was made clear that Facebook had more of its own video than YouTube.
Mark Zuckerber has previously proved that his website will keep up with the advancing technology world hence he realizes how important videos are to a social media platform and consider them as a strategic asset.
The founder has explained previously on many occasions about why videos are a bi priority nowadays. He stated “Most of the content on Facebook is things that people are sharing with their friends and the people around them. So I think we’ll continue to see that in video as well.”
It’s a matter of time now for the company to flood in users’ timelines with more videos and less texts and images.
Sarah Hindlian an analyst at Brean Capital believes that Facebook has a future in online streaming.
Recently a major disruption in terms of online streaming was observed when HBO- the Time Warner Inc. owned enterprise announced that it will broadcast episodes of its two upcoming comedy shows namely Ballers and The Brink through Facebook Inc.’s social media platform.Sarah Hindlian who is an analyst at Brean Capital has geared up to work on the progress and development. According to her, Facebook at this point cannot really establish itself as a full-fledged television content hosting platform at least in the short term but this actually provides them another new dimension to penetrate into. This has become the next focal point for the company.According to the company’s research note published recently, Ms. Hindlian mentioned that the company is in talks with several content providers for television over the past three years. The aim is to broadcast original content through their platform.Facebook through this endeavor wishes to enhance the timeline views, bolster user growth and also establish itself again as the “passport to the internet.” Previously she reported that the television companies are extremely reluctant at this point to collaborate work with FB on this venture. However, while considering the increased ratio of advertisement related expenditures on online platform, television companies will now be extremely keen to work with the social media behemoth in a “blended advertising share model.”Ms. Hindlian further mentioned that the free streaming option which Facebook is offering for The Brink and Baller is said to be a way to bolster the subscriptions on HBO Now. The premium episode is sad to feature “call-to-action advertisement” by Facebook. Analysts at this point cannot really claim the potential of this initiative but many believe that this will help them to further bolster revenues and pursue its growth in terms of original content streaming. This domain can also become a source of interest for investors.Analysts at Brean Capital have reiterated a Buy rating on the stocks with a $108 target price. This does not really come as a surprise that Facebook is now interested to pursue its career in the online streaming market. This also has room to stream in money since it will add to the advertisement revenues. Recently, the company also rolled out several advertisement formats during the Cannes Lions Festival. Facebook’s core agenda at this point of time is to integrate innovation and creativity to its platform.Hence, in a nutshell, Facebook is on the right track and this domain can actually help them in the long and short run both.
The social media giant has come up with interesting machines which works on artificial intelligence and is based on neural networking.
Facebook has come up with something new on the surface which is being received with mixed reviews by the audience. The social media networking site side by side with Google Inc have been working on creating a completely new system which is based on neural networking which is going to be artificial in nature. The machine that is being worked upon by both the tech giants in the industry has been working in interesting ways which have grabbed the attention of the analysts.
With the help of the machine, the media company can now make it recognize and know the objects that are near it. Also, with all the relevant information stored on the networking machine, it will now be seen that it makes up its own images and pictures on an automated level. The machine that is worked upon by Facebook business is presently designed in such a manner that it is remembering and storing information in which it records faces, car, and buildings, extracting all the information from images that are in a digital format. In return, the machine is now able to make images of its own from all the relevant information it extracts from the pictures it sees.
This machine has been deemed interesting by the analysts for another reason which has been recorded as the whole idea of adopting and learning things that it carries out are done precisely in the same manner that human minds do the same act. Humans record things in their minds supported by logic and reasoning. In the same way, this neural networking machine is raising interested eyebrows all over the industry by carrying out tasks that were believed to be possible only by a human mind.
At first, the networking machine made by social media platform company is seen to make an image and later it looks for similar objects in its system which is can match with the image in order to make it look more real and less bogus. A few days back, both the companies were seen to carry out a test on the images that are created by these machines to know how accurately it is drawing what it is taking it. In the research, it was seen that around 40 percent of the total sample people were unable to realize which picture was actual and which was created by the machine.
Facebook has long been working on artificial intelligence and this machine shows that it has taken one huge step forward in the industry where it can now stand tall along with Google Inc to have designed such a new technology product.
Facebook is all set to make ground in order to gain traction in video advertisements.
Facebook Inc. is the biggest social media network currently. The company does not see Twitter as its competition and is ahead of the micro blogging platform by miles in terms of users, monthly active users, revenues, and advertisements. It is believed that advertisements and videos on a social media network are necessary. Facebook generates a major chunk of its revenue from advertisements only and is leading the market of digital advertisements with Google, and YouTube on par and Yahoo, and Twitter behind it. The founder of the company previously mentioned that there will be more videos on the medium than text and images.
Hence according to Reuters, Facebook is working hard to gain traction in video advertisements. Reportedly, the company is making its space in the video advertisement segment. The company is gaining momentum as well as looking for possibilities to expand its reach in video ads in order to take on Google and YouTube in the same sector.
Furthermore, as company is making ground to gain traction, many large companies are in talks with the social media giant in an attempt to display their ads through online video on the network. Facebook has received the tremendous response so far.
According to a media research firm, Ampere Analysis stated “The competition between the social media company and online streaming service will soon intensify in the video ad space. Facebook has monthly active users (MAU) of 1.4 billion as compared to YouTube that has MAU of 1.3 billion.” This rising competition will allow the users to see a diversified range of ads on Facebook in the coming times.
Ampere Analysis further mentioned that the time is up for television advertisements and it will soon be replaced by the internet in over 12 key markets. This will amount up to a massive 28 percent being spent on advertisements by the end of 2017. However, another media research firm Zenith Optimedia commented that its research expects the advertisements spending to touch the $531 billion mark by the end of 2015.
The director at Ampere Research, Richard Broughton commented on Facebook’s video ads. He stated “If the social media network’s own video ambitions are to be realized, and if it is to convince content owners it is a viable alternative to YouTube, it must deliver comparable returns.”
Facebook’s product has attracted immense big name advertisers on its platform. It is believed that the company’s intentions to make more ground in this segment will prove to be beneficial in the coming times.
The social media giant has decided to follow the Rooney Rule in order to employ workers from minorities.
Facebook has been experiencing some issues regarding not hiring employees with equality for quite some time now, something that the social media network has been looking forward to change. The staff of the firm that needs diversity is being given special attention by the company this time around. Reports that have recently been circulating the industry are talking about how the ‘Rooney Rule’ is being applied by the media giant.The Rooney Rule was a plan carried out by the National Football League in 2003, which was launched for a similar purpose. The company was recently seen to report its plan to diversify its network of employees and not give preference to any particular race or color. A spokesperson of the social media website was seen to confirm the news in a press release.The Rooney Rule, back in 2003, was launched in order to involve people from even in the minorities to take part in recreational activities as well. The Rule helped the minorities in a lot of ways, as they were even offered high positions of not only coaches but also designations of general manager and above. Under this rule, the number of black people receiving jobs in the football world also increased by a mile.A similar approach is being adopted by Facebook business in order to shun down the previously increasing criticism regarding the company’s racist behavior towards minorities. To show that the firm is not racist, this step is going to be followed by the media company soon. Taking into consideration the previous few months, it will be seen that the social media network has been attempting to apply this rule in some of the departments being run in the company’s management presently.Apart from minorities, the fact that tech giants like the media firm and more of its kind do not hire women on an equal basis has groped quite a lot of negative attention from the general public which is why this problem is also being looked after now. Many giants in the industry are now looking for ways to offer more jobs to women and minorities both at the same time, in order to give a positive reply to all the criticism.Facebook currently has an employee base of around 10,000 people and the networking firm was seen to declare that to increase the women in its work force needs a lot of time and work. Also, the Rooney Rule is being appreciated by analysts all over the industry and it is being expected that this would soon be followed by other companies as well.
The social media giant is expected to turn out to be stronger on the stock index in the coming time, given the number of ventures it is currently carrying out successfully.
Facebook Inc has recently been covered by analysts who seem to believe that the firm has a strong chance of staying strong on the stock index in the near future. The success that the social media platform has been witnessing since the past couple of years has groped the attention of its rivals in the industry which are still at an arm’s length to reach the position the media firm has managed to obtain.Following the successful first quarter of 2015, the networking giant has been receiving many positive returns in the form of cash which is one of the reasons why the analysts are so bullish about its stock activities. The firm has reportedly been bringing about huge changes in its system and by turning out to be one of the most innovative firms of the media industry; it has managed to grow at an alarming rate.Furthermore, Facebook business has made its success in the industry something that the rivals need to be reckoned with. This is being said due to the companies that it acquired recently which increased its revenue growth by a huge difference. These companies include Instagram and Whatsapp, and both the platforms have been experiencing constant growth for the past couple of years. Through the launch of the Messenger app that the media firm launched some time back, it has secured another position in the field of communication that users prefer using over any other app.According to an analysis made by analysts at Brean Capital, it has been seen that number of smartphone apps that Facebook has so far reported to own seems to be growing more and more, and this has made the firm quite strong. The analysts also believe that currently, the Wall Street analysts are not taking into consideration the full impact the social media company is capable of making on the stock index, and it is to be believed by the analysts at Brean that the firm is being under-estimated by a mile as all the apps it owns are expected to raise quite a lot of revenue for the next quarter.Facebook was also seen to announce a few weeks ago that it widening the ad space of Instagram, making it available for more advertisers now. This step is being taken by the analysts at Brean in quite a positive manner, as this is going to open up a space for the firm to raise even more revenue than it was before from the app. The analysts also predicted that once Whatsapp has a proper user base, the media company will find additional ways to raise revenue out of it too.
Facebook decides to launch Moments- its photo sharing app.
Facebook Inc. the social media giant is constantly innovating in order to acquire more users that ensure growth. The company not only boasts of Facebook as a success story but has other great ventures that are disrupting the market. This includes WhatsApp, Instagram, and Messenger etc. the company constantly wishes to grow and diversify its portfolio therefore the company now rolled out its on photo sharing application that will be equipped with facial recognition technology reports sources.This news was reported by the popular web-based platform, Re/code. The company has now unveiled another breakthrough application known as Moments. The application will make sharing of pictures relative easier since it will use facial recognition technology. The app will examine the complete gallery of pictures for faces so that they locate pictures and making the tedious picture sharing process relatively easier.So once the app is opened, it will preview all the photographs that will be categorized on the basis of events. The time specific data present in the phones makes it easier for the categorization of the picture album/ so now once the app has recognized some individual, it will then ask you to share the picture with them. Also, users of Moments can add friends in case the app can’t locate the user or picture.Facebook has unveiled its app “Moments” in the United States that will work as a companion application to Google’s Android and Apple’s iOS. Moreover, all the pictures can then be saved in a completely separate secured album where the user can also contribute.Facebook is constantly modifying its services so that it can provide users with a more diverse and engaging platform. The new Facebook app, features are playing a significant role in attracting more users to the web-based platform. The company previously also launched a new feature called “Instant Article”. This particular feature allows the consumer to navigate, read complete articles, browse without switching browsers. The idea behind this initiative is to increase the Monthly Average Users (MAUs).Thus, according to recent Facebook news, the Belgian Privacy Commission is also giving a tough time to the company as they have this perception that FB is not really complying with the current privacy legislation. Facebook stocks are also staggering where they were down by 1.01 percent with a trading stock price of $80.71. The company’s stock has increased 1.88 percent this annum.Hence in a nutshell, Facebook’s effort to diversify its services are commendable that will help them attain their target in the times to come.
The social networking site has grown massively, but investors are now wondering if there's space for more growth or not.
Facebook Inc has achieved a little bit of what it has always planned to obtain and that is: millions and millions of more active users. According to recent news, it was seen that currently the social networking site has recorded around 1.4 billion users to be active on its media platform. Since 2004 when the media company was initiated, CEO Mark Zuckerberg is looking for reasons to growth. In 2008, after four years only, the firm had received an active user base of 100 million users which was taken well by the networking company. Keeping in mind the current situation of the firm where the monthly active users are seen to be more than the massive population of China, the investors and shareholders are now wondering whether there is more space for more users or not.
In the last quarter that was reported by Facebook networking company, it was noted down that MAU showed a slower speed of growth increasing by around 13 percent only while on the other hand, the quarter before that recorded a growth of around 15 percent in the users. To answer the question of investors and shareholders whether the firm will grow further or not, some analysts have given their verdict that they believe the social media platform to have a lot more space to expand more. This is being said, however, due to the plans of the media company that analysts believe are going to work in quite a positive way for it.
Recently it was seen that Facebook app was launched again in a version that was smaller in size but quite useful for users who use internet connections that are slower than others. This release of a compact app is for users who are seen using internet on 2G networks rather than 3G and 4G and it has been released not only in Africa and Europe but also in Asia and Latin America. The size of the app is just about 1 MB which makes it all the more easier for users to download it.
In the light weighted app, options of sharing photos have been provided along with the push notification system. However, some of the features have been eradicated from the app given its small size, which include watching videos and tracking locations of the users.
Other than that, the free internet feature that has been provided to developing countries by the social media network through internet.org is another venture that is making analysts quite positive about the future of the company, as through this new platform, the users are growing at a massive speed.
An improved version from the 2012 automatic photo sync if users wish to make photos public.
Facebook Inc. (NASDAQ:FB) has improved its version of Facebook Moments by making its photo app much smarter than before. It was first launched in 2012, a feature that allowed you to store photos with the option to make it public, in a bid to protect the privacy for those which are “private”.However, Facebook then discovered that there were some concerns regarding that just about every uploaded photo was kept in Facebook. Then in 2014, the company attempted to make a Snapchat clone. It may not have been a bad app but it did not have anything to offer to emulate its services.Now the social media company seemed to have set things right by merging the photo storage ability to that of auto synchronizing to meet private needs, and that too with impressive facial recognition features.Will Rubin, Product Manager, announced the feature launch today by stating that the app is complementary to talking with your friends and posting photos at the same time. The Moments app will work in a way in when once the photos are uploaded, it is first arranged into groups, based on where they were taken, say in a wedding or at a holiday. The facial recognition that is installed will identify which friends are there in the photo, so that the photos are privately sent to those specific friends, instead of making it available to the public in general.The sync app has some drawbacks though. The photo that is uploaded is in very private, guarded places. When it comes to Moments, there are two options provided, “Private” or “Synched”. Initially, when the photos are uploaded, they are first placed in “Private”. Then an option is provided whether to share the photos with that person with who included in the photo.The facial recognition testing showed no problems in terms of mismatched faces, which shows that Facebook does store previous tagged photos of the person to confirm that the facial recognition is the same, which just a very slight variation – a sign of how it is taking its facial recognition technology feature seriously. If the user turns off that feature, then it would not be amongst those friends suggested while using synchronized.Moreover, The social network giant had said that if anyone was, say, going on a camping trip with a friend, and that friend had Moments app installed and had snapped several photos, then she would get a notification. The app will recognize the several photos taken at a particular moment.Facebook’s stock price ended the previous day at $80.71, a massive drop of more than 1%.
The social media company has recently reported that it is receiving around 51 percent ad revenue from the Asian countries alone.
Facebook Inc has been on the way to becoming the social networking company that earns the most revenue as compared to the other social media firms in the industry. The firm has been constantly looking for ways to improve and by making big and small acquisitions as well, it has managed to reach the top position in the media industry all over the globe.The CEO of the networking company, Mark Zuckerberg, believes in taking the social media giants forward at a speed that no other firm can match. In a recent report, it was seen that the firm has been successfully managing to receive around 51% of the total revenue generated by ads from countries all around the world, excluding the United States.This Facebook news has come as quite a surprise for the media company as well as the industry analysts. According to the executives of the social media platform, it has been said that the highest revenue generation that is being received by the giants is from the continent of Asia, where the growth has reached up to around 57%. The social company has never before given a full detailed report on how much it is earning from which part of the world, but this time it is different.As per a news article published by Reuters, it was seen that the Global Marketing Head at Facebook reported that the firm is looking for more than a million new users from countries other than America and Canada.The last financial quarter that was experienced by the company showed that a huge chunk of the total revenue that was recorded in the session was by the ads that came around 46 percent. Keeping in mind the $3.5 billion revenue that came out to be the total sales for the quarter, the ads that were of $3.3 billion ended up making quite a huge change to the figure.Currently, the fact that 51 percent is being earned by Facebook from the Asian countries means that the revenue from those countries has come around to 1.7 billion. If compared to its rival company Google, the search engine company earns more than 57 percent from the international markets which is more than what the media firm is earning from the moment.According to a news article published by Everson, it was seen that from the total ad revenue received by the company, the Facebook smartphone app makes up around 70 percent of it and it still getting the attention of more and more advertisers over the period of time.
The social media company is expected to raise massive amounts of revenue from Instagram's ad platform in the coming months, according to analysts.
Facebook Inc has been under close inspection of analysts for quite some time since the social media company is always carrying out activities to bring about positive changes in the firm. Recently, analysts at Raymond James carried out a research on the stock and business activities of the media firm and resulted in suggesting an ‘outperform’ rating to the firm. The social media giant has also managed to score a price tag of $90 by the equity firm analysts. The social networking platform has recently announced that it will be using Instagram as an enhanced advertising platform, something that it was not doing before.A few days ago, Facebook expressed its interest in expanding its advertising business to Instagram as well and discussed the possibilities of making the platform an easier one for the companies who wish to advertise on the app. Raymond James analysts are of the opinion that through the newly found advertising platform, Facebook sales can shoot up to no end and it would be advisable for the firm to carry on with its plans to make things work in this regard. If all goes according to plan, then it has been speculated that the social media giant will be able to raise huge amounts of revenue from the platform in the coming months, as it did in 2013.Instagram is Facebook’s recent acquisition which was first met with criticism from analysts but later on, keeping in mind the increasing active users on the app, the analysts changed their opinions and started seeing it as another way through which the firm can boost revenue generation. The social networking giant has also emerged to have great plans where it wishes to cash out fame that the photo sharing app has been receiving over the period of time. It is also to be believed that the increasing fame of the app is going to attract all the more advertisers towards it.From the announcement that was made by Facebook regarding the expansion of Instagram where it discussed the process of making it a platform for advertisers, analysts have become quite bullish about the perspective of the media company widening its position in the advertisement industry, which is why the ratings have been notably increased on the price targets.Raymond James has shown its expectation from Instagram to grow to over a $500 million by the end of the current year. Furthermore, the revenue is still expected to increase in 2016 to $1.1 billion and in 2017, it is expected to reach a mind-boggling $2 billion on a yearly basis.
MCN regularly sees its videos uploaded without permission to the social network: "I'm shocked that a rights holder with deep pockets has not sued", says Strompolos.
The boss of the multi-screen channel network 'Fullscreen' has called on Facebook (NASDAQ:FB) to regulate its native video app, which has the features to potentially “eclipse” past YouTube, by ensuring that the videos uploaded are done so with the permission of the creators.Chief executive, George Strompolos, has alleged in his Twitter message that the world’s largest social networking website has been ripping apart some of the network’s popular videos and uploading them on Facebook without mentioning the credits.Fullscreen is an MCN that has built up a big amount of audience on YouTube, boasting a network of over 70,000 channels, in turn accumulating over 635 million subscribers.He sounds optimistic that he could straighten up Facebook (he has all due respect for Facebook) for this, pointing out that YouTube was also sued by Viacom for over a billion dollars in conducting a similar illegal activity that has made it hard to monitor, let alone figure out how to monetize the amount of traffic that is streaming through.He also points to the fact that it takes a lot of time and energy to investigate and hunt down the videos that have a 50MM+ view counts and is stolen by individuals on Facebook, as well as some other media outlets.Before he takes Facebook to the court, Mr. Strompolos has called on the social media giant to develop a system similar to YouTube Content ID feature, which alerts rights holder whenever their content has been uploaded by YouTube users, so that they can either take it down, leave it intact or try to make a money out of it with the help of social media advertising around it. In other words, to give the users control over the videos, they upload and to release them only with their consent.Mr. Strompolos further said that the idea made sense but demists that it will require monetization to ensure that the content is not removed all the time and the fact that YT spent time and money in developing this system, which is the reason why the site was not sued to oblivion.Strompolos’s view is not off the mark to say the least: Facebook has reported more than 4 billion views of the videos that are uploaded directly on its sites and the company has expressed its interest for popular YouTube users and their MCNs to experiment with direct upload.Facebook’s stock price ended the day at $81.78, a drop of 0.32%.
Analysts are of the opinon that the social media giant is soon going to surprise everybody by going up on the stock index, following the different business activities being carried out by the firm.
Facebook Inc has reportedly shown signs of improvement on the stock index which has brought the analysts who are making coverage on the social media giant’s stock a little bullish than before. The fact that the social networking company has been constantly experiencing a rise in the user base on its social networking site is an indication to the analysts that the future plans of the company are quite strong which is why the previously negative comments that were being received by the media platform have now changed to positive ones. With an impressive portfolio of all the products that the firm is providing, the company is all set to win the hearts of the equity analysts. As compared to the previous year, it should be taken into consideration that the firm’s stock value has gone up on the scale by around 3 percent.
A recent report was launched by comScore, in which it was shown that in April Facebook Services that were used by the smartphone users, totaled up to around 24 percent of all the users in the United States. On the other hand, the most important acquisition that was made by the social media giant was of social photo sharing app called Instagram, which has resulted in generating a huge amount of revenue for the firm and still shows massive signs of growth for the future. Instagram has managed to reach around 300 million users that have helped it go upwards in the social media competition, gaining more users than Twitter as well.
Facebook has made plans to increase its revenue in the smartest way possible and to diversify its actions and functions. Only recently, it was seen that the networking firm collaborated with International Business Machines Corp which was for the purpose of giving an improved platform for the clients who wish to exhibit their ads on the social site. Mark Zuckerberg was also seen discussing on a number of forums about Internet.org, which is a new venture of the firm launched in countries like India and Pakistan.
The CEO of the media company was seen declaring that through this useful app, his company will be providing a chance to the customers who were previously deprived of the luxury of using the internet. This has gained quite a lot of popularity in the said countries which has turned out to be quite a massive success for the tech giant, despite the whole debate of ‘net neutrality’ that surfaced in the South Asian countries after the launch of the new venture of the company in the region.
Instagram will provide a more active platform for advertisers and Ecommerce businesses.
Facebook Inc.’s Instagram recently revealed its future plans where the social media platform is all set to allow advertisers to attract a larger audience by making the platform open to more advertisements. Moreover, the company also wishes to establish itself more by pushing into E-commerce. According to the company, they will soon roll out a preview for advertisements that will help promote large and small sized businesses. The aim behind this is to promote the sales of products on their feed so that users can not be targeted directly.Facebook bought Instagram in the year 2012 for almost $1 billion. From that time, advertisers are suing this platform in order to share their brand by attracting the diversified clientele of the photo sharing platform. This has actually resulted in a substantial increase in their followers and has also contributed positively to the popularity of the brand itself.Facebook is well known for its action-oriented platform, and now Instagram is also on the same track trying to establish itself following the growth trajectory of Facebook. The company will soon launch shopping button that will enable brands to start an E-commerce platform for its unique reach. Moreover, advertisers will also have access to better tools along with a better API mechanism to make advertisements easier.The reason why Instagram is coming up with such initiatives is to encourage advertisers to spend more on this platform. The company currently has 300 active users, which make a big community advertise product. Facebook initially gave time to Instagram and has now established it in a manner that can start streaming revenues not only for advertisers but for the company as well. The company now has a very clever advertisement targeting strategies added with the ease of buying advertisements that can help them in selling brands to the clients. Thus, Instagram now has a Facebook like mechanism.According to a blog post by Instagram, “We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”Facebook understands that Instagram is a great mobile platform for photo sharing and online advertisements. Thus, the company now is tailoring it in a manner that can help them to brand products in an adequate manner. According to an official report by Facebook, "We have worked across brands, agencies and our community to design an advertising experience that feels native to the platform.”Facebook growth has substantially increased and same will happen with Instagram if the company continues to invest the same amount of time on this platform.
The social media giant has a strong user base that can be used in a positive way by political figures to carry out their campaign successfully.
In the upcoming elections that are going to take place in 2016, Facebook and Twitter are in the line to help with the promotions in the best possible way. Even though analysts have been constantly talking about how both the social media giants can end up helping the presidential campaign but till now, there has been no deal signed yet between the firms and any political figure or party.Recently, a research took place through a public poll at the Pew Research Institute which showed that both the media companies have a massive potential to reach out to the audience at a very large scale. Analysts believe that this is going to help the political figures and parties to spend quite a lot of their money on both of these companies and the ad that are shown on them in order to increase their fan base.Keeping in mind the presidential campaign that helped Barack Obama to win the last elections in 2012 was mostly run on the social networking platform, Facebook, the analysts believe that this is an indication that should be taken in the positive manner by the analysts. From the results of the recent poll that was carried out, it was seen that most of the people on the social media on the social media are young and have quite a significant effect on them over whatever that goes on the social media platform.Quite a massive number of voters were seen to receive all the information on the elections through the social media company’s website which shows that in the coming time, this is going to prove as a more useful platform than it was three years ago. Even though Twitter has not been deemed as huge as Mark Zuckerberg’s company, it has sure made quite an impact too which has made analysts believe that it has the potential to change the minds of users as well.The poll that was conducted by the Pew Institute showed that most of the people prefer getting their daily news from the social media websites and have relatively lessened watching TV. The results that emerged after the poll showed that around 61 percent people relied on Facebook to get the daily news whereas their TV and cable consumption was quite low, as only 37 percent people turned out to be receiving their daily news from the cable.Even though Twitter still has a long way to go to be as huge as Facebook, analysts believe that it is still capable of carrying out the news in a much faster way and can prove to be quite a dominant news carrier in the future.
The new GIF styled News Feed that is soon going to be updated by the social networking site is sure to interest the users.
According to the most recent news about the social networking site, Facebook was seen to plan the launch of new interesting GIFs in the News Feed on the social media site which will provide a whole new platform for the users to enjoy as now their interaction with their friends will be becoming all the more exciting. As per a spokesperson of the media company, it was announced that with the help of the updated GIFs, the users will be able to be more expressive with their views and moods on the networking platform now and this in return will make the experience quite a lot of fun for them.In a recent press release, Facebook was seen to announce that from now onwards it will be adopting the GIF style on the feed that appears on the homepage of the users. These animations will in return be improving the way the user’s home looks like, as it will also be upgrading the look to a more graphic dominated page than before. On the other hand, it has also been released that the firm will be incorporating this new feature gradually which is why all the users will not be able to view such changes on their news feed. The media company is still working to fully establish this on its network base, therefore, all the users will not be able to view the changes all at once.The fact that Facebook has agreed to adopt the GIF style for its social networking site has turned out to be a surprise for the analysts and it is has been taken as an important step taken by the company. This is being said because previously, the media firm had refused to adopt the graphic style news feed for its users, dismissing the suggestion saying that it will be making the media website too chaotic.Keeping in mind the past of Facebook, it can easily be seen that the firm has always paid more attention to its video streaming option more than it ever gave to GIFs. Two years back, the networking company was seen to release auto-playing videos along its web content and the support it launched for those videos did not make the management of the social networking firm accept the interference of GIFs to improve the features.For users who wish to try this feature on their Facebook homepages, all they have to do is put a link from any graphically oriented website into their status bar and post it. This would help the graphic content to appear on their personal profiles without a glitch.
