The social media company has recently reported that it is receiving around 51 percent ad revenue from the Asian countries alone.
Facebook Inc has been on the way to becoming the social networking company that earns the most revenue as compared to the other social media firms in the industry. The firm has been constantly looking for ways to improve and by making big and small acquisitions as well, it has managed to reach the top position in the media industry all over the globe.
The CEO of the networking company, Mark Zuckerberg, believes in taking the social media giants forward at a speed that no other firm can match. In a recent report, it was seen that the firm has been successfully managing to receive around 51% of the total revenue generated by ads from countries all around the world, excluding the United States.
This Facebook news has come as quite a surprise for the media company as well as the industry analysts. According to the executives of the social media platform, it has been said that the highest revenue generation that is being received by the giants is from the continent of Asia, where the growth has reached up to around 57%. The social company has never before given a full detailed report on how much it is earning from which part of the world, but this time it is different.
As per a news article published by Reuters, it was seen that the Global Marketing Head at Facebook reported that the firm is looking for more than a million new users from countries other than America and Canada.
The last financial quarter that was experienced by the company showed that a huge chunk of the total revenue that was recorded in the session was by the ads that came around 46 percent. Keeping in mind the $3.5 billion revenue that came out to be the total sales for the quarter, the ads that were of $3.3 billion ended up making quite a huge change to the figure.
Currently, the fact that 51 percent is being earned by Facebook from the Asian countries means that the revenue from those countries has come around to 1.7 billion. If compared to its rival company Google, the search engine company earns more than 57 percent from the international markets which is more than what the media firm is earning from the moment.
According to a news article published by Everson, it was seen that from the total ad revenue received by the company, the Facebook smartphone app makes up around 70 percent of it and it still getting the attention of more and more advertisers over the period of time.
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