Facebook is imposing great threat on the market leader YouTube in the online video sector.
Facebook Inc. is the biggest social media forum in the industry. The company is miles ahead of its market competitor Twitter and is doing a tremendous business. A few months ago, the founder of the social media platform, Mark Zuckerberg, announced that his project will have more videos in the future instead of images or text on the timelines. Hence it can now be seen that the company is dedicated to make it happen. Gradually, Facebook is becoming an imminent threat to YouTube than it ever was.
There is no doubt in the fact that YouTube still remains the uncrowned king of online video market but the company owned by Google is facing some serious competition now from a very unlikely competitor, Facebook.
Facebook is a platform where most of the videos shared are in the form of embedded videos. These videos are taken from either YouTube or any other online video platform such as Dailymotion or Vimeo and nowadays mostly Facebook videos are uploaded through its own video uploader. Furthermore, 70 percent of the videos that are now being posted on the social media network are directly uploaded video. This figure was only 25 percent in February 2014.
All of this shows that the company is rapidly becoming a video-centric platform and YouTube must and should be keeping a close eye on it as it may strike on it sooner or later. According to BGR “Mark Zuckerberg delivered a surprising statistic when he said that Facebook product users watch 4 billion videos every single day. When coupled with the fact that most new videos aren’t coming by way of YouTube, it increasingly becoming apparent that Facebook poses a strategic threat to YouTube’s well-deserved video dominance.” This came out a few months ago where it was made clear that Facebook had more of its own video than YouTube.
Mark Zuckerber has previously proved that his website will keep up with the advancing technology world hence he realizes how important videos are to a social media platform and consider them as a strategic asset.
The founder has explained previously on many occasions about why videos are a bi priority nowadays. He stated “Most of the content on Facebook is things that people are sharing with their friends and the people around them. So I think we’ll continue to see that in video as well.”
It’s a matter of time now for the company to flood in users’ timelines with more videos and less texts and images.
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