The social media giant has a strong user base that can be used in a positive way by political figures to carry out their campaign successfully.
In the upcoming elections that are going to take place in 2016, Facebook and Twitter are in the line to help with the promotions in the best possible way. Even though analysts have been constantly talking about how both the social media giants can end up helping the presidential campaign but till now, there has been no deal signed yet between the firms and any political figure or party.
Recently, a research took place through a public poll at the Pew Research Institute which showed that both the media companies have a massive potential to reach out to the audience at a very large scale. Analysts believe that this is going to help the political figures and parties to spend quite a lot of their money on both of these companies and the ad that are shown on them in order to increase their fan base.
Keeping in mind the presidential campaign that helped Barack Obama to win the last elections in 2012 was mostly run on the social networking platform, Facebook, the analysts believe that this is an indication that should be taken in the positive manner by the analysts. From the results of the recent poll that was carried out, it was seen that most of the people on the social media on the social media are young and have quite a significant effect on them over whatever that goes on the social media platform.
Quite a massive number of voters were seen to receive all the information on the elections through the social media company’s website which shows that in the coming time, this is going to prove as a more useful platform than it was three years ago. Even though Twitter has not been deemed as huge as Mark Zuckerberg’s company, it has sure made quite an impact too which has made analysts believe that it has the potential to change the minds of users as well.
The poll that was conducted by the Pew Institute showed that most of the people prefer getting their daily news from the social media websites and have relatively lessened watching TV. The results that emerged after the poll showed that around 61 percent people relied on Facebook to get the daily news whereas their TV and cable consumption was quite low, as only 37 percent people turned out to be receiving their daily news from the cable.
Even though Twitter still has a long way to go to be as huge as Facebook, analysts believe that it is still capable of carrying out the news in a much faster way and can prove to be quite a dominant news carrier in the future.
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