Instagram will provide a more active platform for advertisers and Ecommerce businesses.
Facebook Inc.’s Instagram recently revealed its future plans where the social media platform is all set to allow advertisers to attract a larger audience by making the platform open to more advertisements. Moreover, the company also wishes to establish itself more by pushing into E-commerce. According to the company, they will soon roll out a preview for advertisements that will help promote large and small sized businesses. The aim behind this is to promote the sales of products on their feed so that users can not be targeted directly.
Facebook bought Instagram in the year 2012 for almost $1 billion. From that time, advertisers are suing this platform in order to share their brand by attracting the diversified clientele of the photo sharing platform. This has actually resulted in a substantial increase in their followers and has also contributed positively to the popularity of the brand itself.
Facebook is well known for its action-oriented platform, and now Instagram is also on the same track trying to establish itself following the growth trajectory of Facebook. The company will soon launch shopping button that will enable brands to start an E-commerce platform for its unique reach. Moreover, advertisers will also have access to better tools along with a better API mechanism to make advertisements easier.
The reason why Instagram is coming up with such initiatives is to encourage advertisers to spend more on this platform. The company currently has 300 active users, which make a big community advertise product. Facebook initially gave time to Instagram and has now established it in a manner that can start streaming revenues not only for advertisers but for the company as well. The company now has a very clever advertisement targeting strategies added with the ease of buying advertisements that can help them in selling brands to the clients. Thus, Instagram now has a Facebook like mechanism.
According to a blog post by Instagram, “We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”
Facebook understands that Instagram is a great mobile platform for photo sharing and online advertisements. Thus, the company now is tailoring it in a manner that can help them to brand products in an adequate manner. According to an official report by Facebook, "We have worked across brands, agencies and our community to design an advertising experience that feels native to the platform.”
Facebook growth has substantially increased and same will happen with Instagram if the company continues to invest the same amount of time on this platform.
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