Facebook Receives Massive Revenue by Ads From Around The Globe

The social media company has recently reported that it is receiving around 51 percent ad revenue from the Asian countries alone.

Facebook Inc has been on the way to becoming the social networking company that earns the most revenue as compared to the other social media firms in the industry. The firm has been constantly looking for ways to improve and by making big and small acquisitions as well, it has managed to reach the top position in the media industry all over the globe.

The CEO of the networking company, Mark Zuckerberg, believes in taking the social media giants forward at a speed that no other firm can match. In a recent report, it was seen that the firm has been successfully managing to receive around 51% of the total revenue generated by ads from countries all around the world, excluding the United States.

This Facebook news has come as quite a surprise for the media company as well as the industry analysts. According to the executives of the social media platform, it has been said that the highest revenue generation that is being received by the giants is from the continent of Asia, where the growth has reached up to around 57%. The social company has never before given a full detailed report on how much it is earning from which part of the world, but this time it is different.

As per a news article published by Reuters, it was seen that the Global Marketing Head at Facebook reported that the firm is looking for more than a million new users from countries other than America and Canada.

The last financial quarter that was experienced by the company showed that a huge chunk of the total revenue that was recorded in the session was by the ads that came around 46 percent. Keeping in mind the $3.5 billion revenue that came out to be the total sales for the quarter, the ads that were of $3.3 billion ended up making quite a huge change to the figure.

Currently, the fact that 51 percent is being earned by Facebook from the Asian countries means that the revenue from those countries has come around to 1.7 billion. If compared to its rival company Google, the search engine company earns more than 57 percent from the international markets which is more than what the media firm is earning from the moment.

According to a news article published by Everson, it was seen that from the total ad revenue received by the company, the Facebook smartphone app makes up around 70 percent of it and it still getting the attention of more and more advertisers over the period of time.

Analysts At Raymond James Believe Instagram Can Help Facebook Grow Further

The social media company is expected to raise massive amounts of revenue from Instagram's ad platform in the coming months, according to analysts.

Facebook Inc has been under close inspection of analysts for quite some time since the social media company is always carrying out activities to bring about positive changes in the firm. Recently, analysts at Raymond James carried out a research on the stock and business activities of the media firm and resulted in suggesting an ‘outperform’ rating to the firm. The social media giant has also managed to score a price tag of $90 by the equity firm analysts. The social networking platform has recently announced that it will be using Instagram as an enhanced advertising platform, something that it was not doing before.

A few days ago, Facebook expressed its interest in expanding its advertising business to Instagram as well and discussed the possibilities of making the platform an easier one for the companies who wish to advertise on the app. Raymond James analysts are of the opinion that through the newly found advertising platform, Facebook sales can shoot up to no end and it would be advisable for the firm to carry on with its plans to make things work in this regard. If all goes according to plan, then it has been speculated that the social media giant will be able to raise huge amounts of revenue from the platform in the coming months, as it did in 2013.

Instagram is Facebook’s recent acquisition which was first met with criticism from analysts but later on, keeping in mind the increasing active users on the app, the analysts changed their opinions and started seeing it as another way through which the firm can boost revenue generation. The social networking giant has also emerged to have great plans where it wishes to cash out fame that the photo sharing app has been receiving over the period of time. It is also to be believed that the increasing fame of the app is going to attract all the more advertisers towards it.

From the announcement that was made by Facebook regarding the expansion of Instagram where it discussed the process of making it a platform for advertisers, analysts have become quite bullish about the perspective of the media company widening its position in the advertisement industry, which is why the ratings have been notably increased on the price targets.

Raymond James has shown its expectation from Instagram to grow to over a $500 million by the end of the current year. Furthermore, the revenue is still expected to increase in 2016 to $1.1 billion and in 2017, it is expected to reach a mind-boggling $2 billion on a yearly basis.

Youtube Could Be 'Eclipsed' If Facebook Video Tackles Piracy

MCN regularly sees its videos uploaded without permission to the social network: "I'm shocked that a rights holder with deep pockets has not sued", says Strompolos.


The boss of the multi-screen channel network 'Fullscreen' has called on Facebook (NASDAQ:FB) to regulate its native video app, which has the features to potentially “eclipse” past YouTube, by ensuring that the videos uploaded are done so with the permission of the creators.

Chief executive, George Strompolos, has alleged in his Twitter message that the world’s largest social networking website has been ripping apart some of the network’s popular videos and uploading them on Facebook without mentioning the credits.

Fullscreen is an MCN that has built up a big amount of audience on YouTube, boasting a network of over 70,000 channels, in turn accumulating over 635 million subscribers.

He sounds optimistic that he could straighten up Facebook (he has all due respect for Facebook) for this, pointing out that YouTube was also sued by Viacom for over a billion dollars in conducting a similar illegal activity that has made it hard to monitor, let alone figure out how to monetize the amount of traffic that is streaming through.

He also points to the fact that it takes a lot of time and energy to investigate and hunt down the videos that have a 50MM+ view counts and is stolen by individuals on Facebook, as well as some other media outlets.

Before he takes Facebook to the court, Mr. Strompolos has called on the social media giant to develop a system similar to YouTube Content ID feature, which alerts rights holder whenever their content has been uploaded by YouTube users, so that they can either take it down, leave it intact or try to make a money out of it with the help of social media advertising around it. In other words, to give the users control over the videos, they upload and to release them only with their consent.

Mr. Strompolos further said that the idea made sense but demists that it will require monetization to ensure that the content is not removed all the time and the fact that YT spent time and money in developing this system, which is the reason why the site was not sued to oblivion.

Strompolos’s view is not off the mark to say the least: Facebook has reported more than 4 billion views of the videos that are uploaded directly on its sites and the company has expressed its interest for popular YouTube users and their MCNs to experiment with direct upload.

Facebook’s stock price ended the day at $81.78, a drop of 0.32%.

Facebook Expected To Go Higher On Stock Index

Analysts are of the opinon that the social media giant is soon going to surprise everybody by going up on the stock index, following the different business activities being carried out by the firm.

Facebook Inc has reportedly shown signs of improvement on the stock index which has brought the analysts who are making coverage on the social media giant’s stock a little bullish than before. The fact that the social networking company has been constantly experiencing a rise in the user base on its social networking site is an indication to the analysts that the future plans of the company are quite strong which is why the previously negative comments that were being received by the media platform have now changed to positive ones. With an impressive portfolio of all the products that the firm is providing, the company is all set to win the hearts of the equity analysts. As compared to the previous year, it should be taken into consideration that the firm’s stock value has gone up on the scale by around 3 percent.

A recent report was launched by comScore, in which it was shown that in April Facebook Services that were used by the smartphone users, totaled up to around 24 percent of all the users in the United States. On the other hand, the most important acquisition that was made by the social media giant was of social photo sharing app called Instagram, which has resulted in generating a huge amount of revenue for the firm and still shows massive signs of growth for the future. Instagram has managed to reach around 300 million users that have helped it go upwards in the social media competition, gaining more users than Twitter as well.

Facebook has made plans to increase its revenue in the smartest way possible and to diversify its actions and functions. Only recently, it was seen that the networking firm collaborated with International Business Machines Corp which was for the purpose of giving an improved platform for the clients who wish to exhibit their ads on the social site. Mark Zuckerberg was also seen discussing on a number of forums about Internet.org, which is a new venture of the firm launched in countries like India and Pakistan.

The CEO of the media company was seen declaring that through this useful app, his company will be providing a chance to the customers who were previously deprived of the luxury of using the internet. This has gained quite a lot of popularity in the said countries which has turned out to be quite a massive success for the tech giant, despite the whole debate of ‘net neutrality’ that surfaced in the South Asian countries after the launch of the new venture of the company in the region.

Facebook Readies Instagram For Ecommerce And Advertisements

Instagram will provide a more active platform for advertisers and Ecommerce businesses.

Facebook Inc.’s Instagram recently revealed its future plans where the social media platform is all set to allow advertisers to attract a larger audience by making the platform open to more advertisements. Moreover, the company also wishes to establish itself more by pushing into E-commerce. According to the company, they will soon roll out a preview for advertisements that will help promote large and small sized businesses. The aim behind this is to promote the sales of products on their feed so that users can not be targeted directly.

Facebook bought Instagram in the year 2012 for almost $1 billion. From that time, advertisers are suing this platform in order to share their brand by attracting the diversified clientele of the photo sharing platform. This has actually resulted in a substantial increase in their followers and has also contributed positively to the popularity of the brand itself.

Facebook is well known for its action-oriented platform, and now Instagram is also on the same track trying to establish itself following the growth trajectory of Facebook. The company will soon launch shopping button that will enable brands to start an E-commerce platform for its unique reach. Moreover, advertisers will also have access to better tools along with a better API mechanism to make advertisements easier.

The reason why Instagram is coming up with such initiatives is to encourage advertisers to spend more on this platform. The company currently has 300 active users, which make a big community advertise product. Facebook initially gave time to Instagram and has now established it in a manner that can start streaming revenues not only for advertisers but for the company as well. The company now has a very clever advertisement targeting strategies added with the ease of buying advertisements that can help them in selling brands to the clients. Thus, Instagram now has a Facebook like mechanism.

According to a blog post by Instagram, “We will also improve the feedback mechanisms within Instagram to give people greater control and improve the relevance of the ads they see.”

Facebook understands that Instagram is a great mobile platform for photo sharing and online advertisements. Thus, the company now is tailoring it in a manner that can help them to brand products in an adequate manner. According to an official report by Facebook, "We have worked across brands, agencies and our community to design an advertising experience that feels native to the platform.”

Facebook growth has substantially increased and same will happen with Instagram if the company continues to invest the same amount of time on this platform.

Facebook Ad To Play A Significant Role In The Upcoming Elections of 2016

The social media giant has a strong user base that can be used in a positive way by political figures to carry out their campaign successfully.

In the upcoming elections that are going to take place in 2016, Facebook and Twitter are in the line to help with the promotions in the best possible way. Even though analysts have been constantly talking about how both the social media giants can end up helping the presidential campaign but till now, there has been no deal signed yet between the firms and any political figure or party.

Recently, a research took place through a public poll at the Pew Research Institute which showed that both the media companies have a massive potential to reach out to the audience at a very large scale. Analysts believe that this is going to help the political figures and parties to spend quite a lot of their money on both of these companies and the ad that are shown on them in order to increase their fan base.

Keeping in mind the presidential campaign that helped Barack Obama to win the last elections in 2012 was mostly run on the social networking platform, Facebook, the analysts believe that this is an indication that should be taken in the positive manner by the analysts. From the results of the recent poll that was carried out, it was seen that most of the people on the social media on the social media are young and have quite a significant effect on them over whatever that goes on the social media platform.

Quite a massive number of voters were seen to receive all the information on the elections through the social media company’s website which shows that in the coming time, this is going to prove as a more useful platform than it was three years ago. Even though Twitter has not been deemed as huge as Mark Zuckerberg’s company, it has sure made quite an impact too which has made analysts believe that it has the potential to change the minds of users as well.

The poll that was conducted by the Pew Institute showed that most of the people prefer getting their daily news from the social media websites and have relatively lessened watching TV. The results that emerged after the poll showed that around 61 percent people relied on Facebook to get the daily news whereas their TV and cable consumption was quite low, as only 37 percent people turned out to be receiving their daily news from the cable.

Even though Twitter still has a long way to go to be as huge as Facebook, analysts believe that it is still capable of carrying out the news in a much faster way and can prove to be quite a dominant news carrier in the future.

Facebook Launches Animated GIFs Option In Users' News Feed

The new GIF styled News Feed that is soon going to be updated by the social networking site is sure to interest the users.

According to the most recent news about the social networking site, Facebook was seen to plan the launch of new interesting GIFs in the News Feed on the social media site which will provide a whole new platform for the users to enjoy as now their interaction with their friends will be becoming all the more exciting. As per a spokesperson of the media company, it was announced that with the help of the updated GIFs, the users will be able to be more expressive with their views and moods on the networking platform now and this in return will make the experience quite a lot of fun for them.

In a recent press release, Facebook was seen to announce that from now onwards it will be adopting the GIF style on the feed that appears on the homepage of the users. These animations will in return be improving the way the user’s home looks like, as it will also be upgrading the look to a more graphic dominated page than before. On the other hand, it has also been released that the firm will be incorporating this new feature gradually which is why all the users will not be able to view such changes on their news feed. The media company is still working to fully establish this on its network base, therefore, all the users will not be able to view the changes all at once.

The fact that Facebook has agreed to adopt the GIF style for its social networking site has turned out to be a surprise for the analysts and it is has been taken as an important step taken by the company. This is being said because previously, the media firm had refused to adopt the graphic style news feed for its users, dismissing the suggestion saying that it will be making the media website too chaotic.

Keeping in mind the past of Facebook, it can easily be seen that the firm has always paid more attention to its video streaming option more than it ever gave to GIFs. Two years back, the networking company was seen to release auto-playing videos along its web content and the support it launched for those videos did not make the management of the social networking firm accept the interference of GIFs to improve the features.

For users who wish to try this feature on their Facebook homepages, all they have to do is put a link from any graphically oriented website into their status bar and post it. This would help the graphic content to appear on their personal profiles without a glitch.