The social media giant has again gotten in trouble, as the European law has disallowed all tech companies to use information of European users anywhere outside the region. Facebook Inc is one social media company which has repeatedly been experiencing a difficult time in the European region, mostly due to the privacy settings that are generally observed by the company but always turn out to be rather offensive for the giant. The most recent news suggests that the European authorities have shown massive disregard for all kinds privacy laws that are followed by Americans and have informed the company of its own set of principles that will followed in the region. Previously, a Safe Harbor was launched by the American government which allowed all the companies of the country to not only operate in Europe but also take user information from the country to theirs, which caused many complaints to rise from the state. However, a new program has been installed in the region which has not only dismissed the transfer of European information to the American region, but it has also dismissed all kinds of rules that they feel are taking away information of the users to the other country. All such activities are allowed to be stopped by the authorities at any time that proves to a threat to the people of the country. As for the social media company, analysts believe things are going to be a little more difficult now, since the rules have been tightened for companies like Facebook itself. Facebook business has also been deemed as a ‘data hungry’ company for which things have been made a little too difficult by the European authorities. Since the social media giant seems to be gaining most of its revenue through the ad generation business, which is mainly supported by the whole idea of selling personal user information in order to target the right audience with the right ads, according to their likes and dislikes. The social networking giant first got in trouble when an Austrian student turned against it and filed a complaint about how he did not agree with the kind of usage that was being carried out by all kinds of tech companies that belonged to the American country. He also said that it was clear that all such companies working in the region were surely not using the user information of the Europeans in the right manner and had a huge chance of being offensive to user sentiments, something that the media company does not really gives heed to. The same Austrian student has also demanded from the media firm to pay back all the users which it might have offended in the past.
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