Is Facebook Going To Win The Video War With Snapchat?

The social media giant is currently working towards making its video streaming business a better one in order to fight with rivals like Snapchat.

Facebook Inc has been working its way up since the beginning of the social media craze that took over the world more than a decade ago. The firm has managed to score better than the other giants in the industry and continues to grow till date.

The media company has always managed to beat rival Twitter Inc in terms of attracting a lot more users towards its network and has outdone itself on a lot of other levels, making sure every company knows that it has now attained the level from where it can rule the social media industry. There is hardly anything that the media firm has not achieved when it comes to beating its rivals and the recent acquisitions of Whatsapp and Instagram made by the media firm shows how it has the control to take over any small company that threatens to become influential on the general audience or tries to dominate them, which is something that Zuckerberg’s firm wishes to continue doing.

Through Instagram, Facebook has managed to continue the legacy of uploading pictures on the social media and is working hard towards growing the platform as well, by monetizing it with advertisements. When the social media platform announced that it will be taking over two new startups, namely Instagram and Whatsapp, the analysts in the industry thought that the firm will be using both the new platforms to raise more revenue but so the media company surprised them by delaying the process of monetization which led them to believe that these two projects could end up becoming huge losses for the firm. However, recent reports from the firm suggest that now it is being considered to allow the display of ads on the apps which might start pouring in some revenue into the company’s account.

Facebook business also tried to take over Snapchat at some point in time but the acquisition did not materialize. Even though the social media giant has a very successfully high rate of users coming in every day, Snapchat has managed to give the firm some tough competition too. The networking giant seems to be struggling in the video streaming business and its efforts to beat its rival seem not to be working so far.

Snapchat reported that it receives around a four billion videos on its platform almost every day which has pretty much startled the media company, as not so surprisingly, the media giant has released a similar number of videos which are uploaded on the site every other day. Snapchat has a smaller user base than Facebook but analysts believe the struggle the media company is facing has become a little too prominent to look over.