Facebook Inc (FB) Shows Massive Growth In Africa

The social media giant has showed great strengths in the African market in the past few months which is being taken quite positively by the analysts in the industry.

Recent news about social media giant Facebook Inc shows that the firm has been performing quite well in countries like India and Africa, which shows that all the strategies and techniques that are being tried out by the giant in order to make its mart in the emerging markets are working out just fine. A recent report that was released on Thursday showed that only in Africa, the firm has been seeing a massive growth in the user base with the users going up to numbers like 15 million in a very limited period of time. These statistics were taken out as of the data available for June 30 in the Nigerian state, whereas a similar report was published by the Reuters which showed that in the state of Kenya, the monthly active users had actually come around to be 4.5 million, a number which should make the rivals of the media giant worry. The firm has reportedly been focusing on making new apps and software for the usage of mobile and especially for smart phone owners and even though all these changes are initially focused on the market in the United States, analysts believe that this is also working efficiently for the users in Africa as majority of them used the social media network on their mobile phones. The Facebook Lite version of the app is another project of the giant that has made the analysts believe that the main reason so much success is being enjoyed by the firm in Africa and India is that they can now have access to the social media site through Lite which lets them see and communicate with their friends through messages while using internet space in the lowest forms. As per a research made by the analysts at Tech Crunch, it was also noted that the first time Facebook business launched the Lite app was in June of the current year and was right away launched in the emerging markets of Africa and India, in order to test the app in areas where it was deemed as the most useful. The fact that the African and Indian smart phone market is growing on a massive level has turned out to be much of a good news for the social media giant which means that the more the demand for smart phone grows, the more the firm can take advantage from it by making its app open to more users than before, with the user base growing at an alarming rate.