Facebook hires Eva Chen as the Head of Fashion Partnerships.
As reported, Facebook Inc. has taken onboard a new employee namely Eva Chen who will be responsible to head Fashion Partnerships for the Facebook owned Instagram. This deal was confirmed; when Ms. Chen posted a photograph through her own Instagram account. Her confirmation breath in the new air in the company as her insights will help bolster the platform.
Kevin Systrom who is the Chief Executive Officer at Instagram stated, “So excited to welcome you to the team.” He further added, “Looking forward to working together and redefining the valley’s notion of ‘business casual.”
Chen experience accounts for the two years she spent at Lucky Magazine where she was the Editor in Chief. Ms. Chen announced her resignation back in FY15 to her massive following on Facebook’s product Instagram.
When Ms. Chen made up her mind to join Instagram, a post was put up by Instagram. She stated, that she is extremely excited about joining Instagram as the head of Fashion Partnerships. She is also enlightened about the brilliant team which Instagram is made up of therefore adding more charm to this venture. Chen will take over her seat by the end of July and will be positioned at the company’s headquarters in New York.
The reason why Chen has been chosen for this position is that she has a great sense of fashion which encompasses street style along with couture dresses. The knowledge and insight Chen has about the Fashion industry will be a great add-on for Instagram making her a perfect fit for the job.
Ms. Chen believes that "Having an editorial eye and ability to curate will be an important.” She adds that there is harmony between this position and her previous role as an editor. Currently, she flaunts 7000 photographs related to fashion on her Instagram. Moreover, through this position, Ms. Chen will also be able to explore her passion for fashion in depth.
On Facebook’s end, this partnership will help Instagram to strengthen its relations with advertisers and marketers allowing them to use this platform for the promotion of various products and brands. As it has been reported by Mashable, the Instagram platform has several celebrities, supermodels and influential figures on board having a massive following. This will help them to work with designers, beauticians, stylists etc. to enhance their fun activations and device new ways to engage the audience.
Hence, this collaboration is a great news for all fashion lovers out there who will now benefit by the recruitment of Eva Chen.
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